ESPN’s vice president and editorial director for domestic digital content Chad Millman is clear: “Mobile is everything.” As more people cut their cable TV subscriptions, ESPN is being forced to change its business model and betting on mobile audiences going forward. Millman says: “We always have to be thinking about mobile first. If we’re thinking about anything else, we’re failing the audience. … You need to keep reimagining how things look [on mobile]. Physically, how is something presented? How long is a headline, what is it going to look like, and where is it going to cut off on a mobile device?”
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from American Press Institute http://ift.tt/1oSBXnS
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