Bimonthly niche magazine Garden & Gun is defying a slump in the industry as a whole, Jeffrey Trachtenberg writes: According to the Alliance for Audited Media, single-copy sales of Garden & Gun rose 17 percent for the six-month period ending in June, while paid and verified subscriptions rose by 10 percent. The magazine also sold 470 ad pages in 2015, a growth of 6 percent from 2014. Though Garden & Gun has a modest digital presence (136,000 unique visitors in December), editor in chief David DiBenedetto, says the magazine has steadily increased its online readership since 2013: “Our numbers aren’t huge, but it mirrors our circulation in that we aren’t a mass magazine.”
+ Earlier: Topic, not demographics or habits, is now the biggest factor determining where people turn for news, and niche news outlets present both a challenge and an opportunity for general-interest publishers
The post How Southern-focused niche magazine Garden & Gun is attracting readers and ad revenue as other magazines struggle appeared first on American Press Institute.
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