Facebook’s live video feature is still relatively new, and news organizations are still experimenting with the best ways to use it. Vox has broadcasted live videos of Ezra Klein explaining the differences between Bernie Sanders and Hillary Clinton and what it would mean for the U.S. if either are elected. Director of programming Allison Rockey says Vox will likely do more live in-the-field reporting on the election, as well. Rockey says: “Strategically, [Facebook] is a great place for live video because you already have a built-in audience there who you know likes your content.”
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