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You might have heard: Tribune Publishing CEO Jack Griffin was removed Tuesday (Politico Media) and health care technology executive Justin Dearborn was appointed as Griffin’s replacement (Chicago Tribune)
But did you know: With Jack Griffin out as CEO, the stage may be set for a breakup of Tribune Publishing (Poynter)
With Jack Griffin unexpectedly removed as CEO on Tuesday, Rick Edmonds says things may be lining up for a breakup of Tribune Publishing. Under Griffin’s strategy of pursuing national advertising and scale, selling the Los Angeles Times didn’t make sense. But with a new CEO, that may no longer be true, Edmonds says: “The stage is set for Tribune to entertain offers for its various newspaper properties, pull back to focus on the Chicago Tribune and invest the proceeds in new media tech ventures.”
+ A spokesman for Jack Griffin told CNN Money that he was not fired and the decision for Griffin to leave was mutual (CNN Money)
+ Noted: New York Times awards David Carr fellowship to three journalists: The Awl’s John Herrman, Slate’s Amanda Hess and Deadspin’s Greg Howard (New York Times); Time Inc. may be interested in buying Yahoo, competing with much larger companies such as Verizon and Comcast (Bloomberg Business); Fusion more than doubled its revenue in 2015 from $28.1 million to $63.5 million in 2015 (Politico Media) and Univision’s fourth quarter results show that it paid $27.1 million for its 40.5 percent stake in The Onion (Hollywood Reporter)
How to decide what social networks to adopt (Poynter)
With a flurry of new social networks popping up all the time, how do news organizations choose what networks are worth a try? Ren LaForme lays out five questions to ask yourself before trying out a new social network, including: Does your audience use it, will it be around in a year, and does it offer something that other social networks don’t?
Axel Springer is launching its new app Upday because it doesn’t want to be overly dependent on third-party platforms (Digiday)
Axel Springer is launching its own news aggregation platform Upday, in partnership with Samsung and with more than 1,200 publishers as partners. Lucinda Southern writes that Axel Springer is creating Upday because it’s wary of being too dependent on third-party platforms. Upday was created with publishers’ needs in mind, says Upday CEO Peter Würtenberger: It’s easy for publishers to join (only a RSS feed is needed), and readers are directed back to publishers’ websites.
How the ‘ladder of participation’ can convert casual site visitors into subscribers (MIT Sloan Management Review)
An important question for news organizations with digital subscription strategies is how they can convert casual visitors into loyal readers who will pay for a subscription. With a strategy called the “ladder of participation,” Lior Zalmanson and Gal Oestreicher-Singer say that those occasional visitors can be converted into paying customers. Research by Zalmanson and Oestreicher-Singer shows that by gradually increasing a reader’s social engagement with the website, those readers will be more likely to pay for a subscription.
Podcasting faces a chicken-or-the-egg problem: Are there not enough advertisers for podcasts, or not enough podcasts worth advertising on? (Nieman Lab)
Advertising remains a major challenge for podcasting, and many brands are still unwilling to spend money on podcasts. The Wall Street Journal reported last week that advertisers are expected to spend $35.1 million on podcast advertising this year, but the lack of audience measurement tools remains a big problem. Nicholas Quah says these current challenges might not be a bad thing, because it will make podcasts better in the end: “Taking the time to ‘play around and figure out what works’ is quite possibly the most important thing to do right now. The last thing the industry should want is to unthinkingly push for growth.”
Why The Boston Globe’s newest vertical Stat is ‘the media startup to envy’ (Columbia Journalism Review)
The science beat was one of the first beats to be eliminated from daily newspapers, Anna Clark writes, but The Boston Globe’s health, medicine and life sciences vertical Stat is prioritizing science journalism once again. Because Stat is an independent company, it has the freedom to make its own editorial decisions independent from the Globe. And, the Globe benefits from having “an in-house laboratory for new journalism” that it can pull from, as its own science and health section was eliminated in 2009.
The post Need to Know: Feb. 24, 2016 appeared first on American Press Institute.
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