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2/26/16

Need to Know: Feb. 26, 2016

Fresh useful insights for people advancing quality, innovative and sustainable journalism

OFF THE TOP

You might have heard: Some publishers are using varying tactics to prevent users with ad-blockers from accessing their websites

But did you know: The New York Times could be the next publication to ban users who use ad blockers (Adweek)
New York Times CEO Mark Thompson says it could block users who have ad blockers enabled, joining a group of publishers already do so including Forbes and Axel Springer. Thompson says that NYT’s subscription model only covers some of its costs: “Trying to use and get benefit of the Times’ journalism without making any contribution to how it’s paid is not good. Everything we do should be worth paying for. Everything should feel like it’s HBO rather than a broadcast network.”

+ Noted: Snapchat is partnering with Nielsen to provide better data on advertising campaigns’ performance (Wall Street Journal); The Hill plans to increase its editorial staff by 25 percent and double its web traffic in the next year (USA Today); In two years, New Media Investment Group has made 12 acquisitions for $640 million and now has 124 daily newspapers, the most owned by any chain (Poynter)

API UPDATE

The week in fact-checking
As part of our fact-checking journalism project, Jane Elizabeth and Poynter’s Alexios Mantzarlis highlight stories worth noting related to truth in politics and on the Internet. This week’s round-up includes how to get started fact-checking, how to determine the accuracy of the Oscars, and whether journalists should try to debunk conspiracy theories.

TRY THIS AT HOME

To increase emotional engagement, make the story about the reader (TheMediaBriefing)
While digital media is changing fast, creative development director Andy Cowles says there’s some universal ways for publishers to increase emotional engagement with their stories. Cowles says: “Facebook is BuzzFeed’s number one referrer. But in all of these article titles the three-word phrases that crop up more than anything else are the words ‘you,’ ‘your’ and ‘yours.’ It’s like ‘people don’t give a shit about anything other than themselves, so name it [that way].’ Bring it down to one-on-one. You have to work on a one-to-one level.”

+ Earlier: Reinforcing the idea that people put themselves first, NYT’s Daniel Victor recommends including the word “me” when searching for sources on social media, because you’ll be more likely to turn up sources with a personal experience

OFFSHORE

How the Middle East is using social media five years after the Arab Spring (The Conversation)
In the immediate aftermath of the Arab Spring, the role of social media in bringing about change was hotly debated. Five years later, University of Oregon’s Damian Radcliffe writes that there’s still substantial interest in how social media is shaping attitudes and behaviors of those in the Middle East, particularly in the younger generations. Some key takeaways: Facebook is the most used social network in the Middle East, WhatsApp groups are regularly used to discuss topics like religion and the news, and despite Twitter’s role in Arab Spring, it’s not as big as one might think and most popular among those 18 to 24.

OFFBEAT

Nearly 8 in 10 Reddit users get news from it (Pew Research Center)
Reddit is establishing itself as one of the more news-oriented social networks, with the ability to drive substantial attention to news stories. According to a new report from the Pew Research Center, 78 percent of Reddit users say they get news there, and 45 percent of Reddit users get election news on the website in a given week. Those numbers are on par with Facebook and Twitter, Pew says: 52 percent of Facebook users and 43 percent of Twitter users get news about the election on the respective social networks.

+ Research by API found that 74 percent of those who use Twitter for news do so daily and 23 percent of Millennials report getting news from Reddit

UP FOR DEBATE

AdBlock Plus explains how its ‘acceptable ads’ work: Publishers pay a fee to let their ads through (Guardian)
AdBlock Plus is revealing some key details about how its “acceptable ads,” which let some advertisements through its software, work. Publishers pay a fee, which is calculated based on the revenue an advertiser earns after whitelisting. To be whitelisted, advertisements also have been be deemed “acceptable,” as determined by a set of guidelines about placement and design laid out by Eyeo.

SHAREABLE

What to expect from Google AMP next: More interactive story forms and advertisements (Nieman Lab)
In a Q&A with Nieman Lab’s Shan Wang, Google’s head of news Richard Gingras says in the coming versions of Google’s Accelerated Mobile Pages, publishers can expect to see more interactive and creative story forms and advertisements. Gingras says Google has brought publishers into the development process with conversations about what publishers are looking for from AMP. Gingras says: “When we announced, a frequent question was: Could we do things beyond straightforward articles? It’s important to us that that be allowed, and we want to push forward with this.”

FOR THE WEEKEND

+ Ahead of the Oscars, Marty Baron writes on his experience with the creation of “Spotlight”: “The rewards will come if this movie has impact: On journalism, because owners, publishers and editors rededicate themselves to investigative reporting. On a skeptical public, because citizens come to recognize the necessity of vigorous local coverage and strong journalistic institutions. And on all of us, through a greater willingness to listen to the powerless and too-often voiceless, including those who have suffered sexual and other abuse.” (Washington Post)

+ Why we’re seeing a resurgence in email newsletters: “Newsletter readers enjoy feeling like they’re in some sort of exclusive club. Sending a newsletter seems more like a private, intimate conversation compared to when you write for the open web” (Medium)

+ There’s a surge in websites targeted to women, a demographic appealing to marketers, and the more niche targeting allows publishers to attract advertisers on a more granular level (Advertising Age)

+ A journalist has his email hacked through in-flight Wi-Fi and realizes why all citizens should be concerned about the Apple and FBI story: “It should be up to each of us to decide what to make public, and what to keep private … I felt as though the stranger on the plane had robbed me of my privacy — as was explicitly his intent. He took the decision of what to share out of my hands.” (USA Today)

 

The post Need to Know: Feb. 26, 2016 appeared first on American Press Institute.



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