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2/4/16

Need to Know: Feb. 4, 2016

Fresh useful insights for people advancing quality, innovative and sustainable journalism

OFF THE TOP

You might have heard: Tribune Publishing indicated that it’s interested in buying the Orange County Register, a purchase that would add to its dominance in Southern California

But did you know: Digital First Media may bid for the Orange County Register, setting the stage for a bidding war (Los Angeles Times)
Digital First Media has indicated that it’s interested in bidding on the Orange County Register and other assets from bankrupt Freedom Communications. That means that there could be a three-way bidding war soon between Digital First, Tribune Publishing, and a group of Freedom Communications insiders likely led by Freedom Chief Executive Rich Mirman and Santa Ana developer Mike Harrah. Digital First owns nine newspapers that serve the Los Angeles area, while Tribune Publishing owns the Los Angeles Times and San Diego Union Tribune.

+ Noted: Time Inc. launches a new website aimed at young women called Motto, which will include articles from Time magazine staffers, Real Simple, Southern Living and Health (Wall Street Journal);  The Information reports that some at Twitter think that Moments is already a “failed product,” as Twitter reports lagging user growth in Q4 (The Information); After closing the Google loophole, The Wall Street Journal also removes free access to its articles from Instapaper: Users who saw WSJ articles now only receive an excerpt (Digiday)

TRY THIS AT HOME

Gene Roberts’ advice for finding, keeping and maximizing talent in journalism (Nieman Lab)
Longtime Philadelphia Inquirer editor Gene Roberts had a gift for seeing talent and opportunity where others couldn’t see it, colleague Don Barlett says. Roberts’ own advice for hiring, retaining, and making the most out of employees remains relevant for newsrooms today: “Virtually every hire should be part of a long-range master plan of journalistic excellence.”

+ Publishers are making link-sharing agreements on Facebook, promising to share other publishers’ articles in exchange for other publishers’ sharing their own with the goal of getting their stories in front of new readers (Digiday)

OFFSHORE

How Financial Times’ data team makes engagement a priority for the entire company (Digiday)
Many publishers are in the “awkward adolescent stages of data adoption,” Lucinda Southern writes, but because Financial Times has had a paywall since 2007, it’s had a head start. FT’s 30-person data team is focused on customer analytics and research, and chief data officer Tom Betts says the team helps make engagement a company-wide focus: “It aligns everyone in the company to all pull in the same direction. The marketing team is driven to support the newsroom and, at the same time, support their own targets.”

OFFBEAT

Instagram starts running 60-second video ads, but users’ video length limit remains 15 seconds (TechCrunch)
Instagram began running its first 60 second ads yesterday with T-Mobile and Warner Brothers. Its time limit for video ads was previously 30 seconds, and it hasn’t changed the 15-second limit for users. With Instagram’s 400 million active users, Josh Constantine writes that Facebook is getting serious about monetizing Instagram and specifically going after TV ad dollars with the longer video ads.

UP FOR DEBATE

How news outlets dealt with The Intercept’s retracted story on Dylann Roof’s cousin (Washington Post)
After The Intercept announced that reporter Juan Thompson had “fabricated several quotes in his stories and created fake email accounts that he used to impersonate people,” news organizations that picked up a story on Dylann Roof’s cousin were faced with the challenge of how to deal with it. New York Daily News and The Root have added editor’s notes, while The Daily Mail and Alternet deleted the story entirely. The New York Post has not made any corrections or added any editor’s notes to its story.

SHAREABLE

Tow Center’s Vanessa Quirk: For most news orgs, podcasts aren’t about profit (MediaShift)
In a Q&A with MediaShift’s Sonia Paul, Tow Center fellow Vanessa Quirk (who worked on the Tow Center’s Guide to Podcasting) says for most podcasters, making a profit and making a high-quality podcast are likely not compatible. Quirk says: “Unless you have a strategic plan going into it and an awareness of the medium and good editors on your team, you aren’t necessarily going to have a good podcast [if you’re trying to make a profit]. I think there is going to be a bit of a shakeout, probably, in the future, where people decide to invest in it, and others who probably haven’t put in the time and the research in the first place will probably let podcasting go. Because it’s not so easy to make profit from it. You have to go into it and strategize.”

 

The post Need to Know: Feb. 4, 2016 appeared first on American Press Institute.



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