If you find yourself wondering if you should really know anything about Snapchat, Edelman’s Joe Scannell writes that there’s a simple reason that you should: “People are using Snapchat in 2016 like they were using Facebook in 2005.” Scannell says that alone is an opportunity, even if Snapchat doesn’t prove to be right for all people and all companies. Among Scannell’s reasons why you should pay attention to the platform: Snapchat is easy to learn how to use, and it’s still the “Wild West,” meaning marketers and news organizations are still learning the best ways to use the platform and “the only limit is your own creativity.”
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from American Press Institute http://ift.tt/1UQlXMF
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