For Wall Street Journal readers not wanting to pay $200/year for a subscription, Googling the headline was an easy way to get around the strict paywall, but some people are noticing that this trick isn’t working anymore. A WSJ spokesperson told Digiday that they’re testing if closing the loophole would entice those readers to subscribe, but didn’t say how long the test would last or if the loophole could be closed permanently as a result of the test. According to Parse.ly data, Google referrals account for 35 percent of the WSJ’s referral traffic.
The post The Wall Street Journal is testing closing the Google paywall loophole appeared first on American Press Institute.
from American Press Institute http://ift.tt/1P9lt0n
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