To get the most out of ‘big data,’ companies need to develop the right metrics and identify key opportunities from the data

“Big data is emerging as a corporate standard,” and we’re entering a maturity stage for big data, NewVantage Partners CEO Randy Bean writes. To get the maximum value from big data, Bean says companies need to first develop the right metrics to track. Once you have the correct metrics in place, Bean says companies should be prepared to find opportunities within that data and change the culture of their business as a result.

+ This 2013 essay by Tricia Wang explains how “thick data” pairs the quantitative with the qualitative to bring context to big data (Medium)

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