While digital media is changing fast, creative development director Andy Cowles says there’s some universal ways for publishers to increase emotional engagement with their stories. Cowles says: “Facebook is BuzzFeed’s number one referrer. But in all of these article titles the three-word phrases that crop up more than anything else are the words ‘you,’ ‘your’ and ‘yours.’ It’s like ‘people don’t give a shit about anything other than themselves, so name it [that way].’ Bring it down to one-on-one. You have to work on a one-to-one level.”
+ Earlier: Reinforcing the idea that people put themselves first, NYT’s Daniel Victor recommends including the word “me” when searching for sources on social media, because you’ll be more likely to turn up sources with a personal experience
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from American Press Institute http://ift.tt/1T0dF7s
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