USA Today senior social media editor Hemal Jhaveri says they’re experimenting with Facebook live video because it “rivals the immediacy of television.” For sports site FTW, USA Today is using Facebook live video to give viewers a courtside view of NBA games and to talk to players. Jhaveri says USA Today is choosing to try Facebook live video as opposed to Twitter’s Periscope or Meerkat because their Facebook audience is more engaged than their Twitter audience, and Facebook live videos are automatically archived and available for viewing later.
+ More on Facebook live video: Vox is using Facebook live video to explain the presidential election and while Facebook live video isn’t being used by the masses just yet, it has a larger built-in audience than other streaming platforms
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