41 percent of Americans say they might be willing to buy a digital subscription to a newspaper if they’re given a persuasive argument, new survey finds

You might have heard: Newspaper publishers in the United States have moved rapidly in recent years to create subscriptions for digital access to their news, and 78 percent of newspapers with circulations over 50,000 are using a digital subscription model

But did you know: According to a new survey by Meclabs, 41 percent of Americans might be willing to purchase a digital subscription to a newspaper, if they’re given a persuasive argument as to why they should. The survey, which examined Americans’ attitudes about online news, found that respondents said they would be more willing to pay for exclusive content that they couldn’t get from any other news organization, including local news.

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from American Press Institute http://ift.tt/1QDfp3a