According to a new survey from the Association of National Advertisers, marketers’ desire for better targeting outweighs their concerns about programmatic ad buying. The survey found that 79 percent of advertisers have made programmatic ad buys over the last year, a significant jump from 35 percent in 2014. However, the survey also found that advertisers are concerned about fake Web traffic, as well as a lack of transparency in the ad buying process.
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from American Press Institute http://ift.tt/1W35WUj
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