Libération is the first French newspaper to publish all of its articles as Facebook Instant Articles, head of digital Xavier Grangier says, and two months in, it’s sharing what it’s learned so far. Grangier also explains how Libération adjusted on the technological side to publish Instant Articles. Since launching on Instant Articles in January, About 40% of Libération’s mobile traffic has moved to Facebook, but the combined mobile traffic to the website or Facebook stayed constant, Grangier says. But notably, Instant Articles readers spend 33 percent more time on a story than a regular mobile web user to Libération’s website.
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from American Press Institute http://ift.tt/25itquJ
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