The BBC has been using chat apps such as Yik Yak and Line to distribute news for a year, and it’s now using Viber and WhatsApp to publish documentaries. “Our World: Kidnapped in Mexico” will debut on Viber on March 6, telling the story of a couple’s kidnapping with posts timed in a way that mimics real-life developments. The advantage of launching the documentary on Viber, Lucinda Southern writes, is that the BBC can easily reach a large number of people: Viber has 250 million monthly active users, and it has a timeline feature that makes it easy for users to catch up after the documentary has started.
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