News organizations are going where the readers are. But most news organizations can’t succeed on all platforms, meaning they have to decide which platforms are the most important for them. Because its Snapchat Discover editions have a 76 percent completion rate, Cosmopolitan is prioritizing Snapchat. The Guardian isn’t focusing on Instant Articles because it hasn’t seen a significant effect on traffic from the format, while The Washington Post is going all in on Instant Articles because they’re seeing increased engagement.
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from American Press Institute http://ift.tt/1LMtzQZ
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