Atlantic Media Strategies’ Nguyet Vuong says when designing infographics for mobile and social, the goal needs to be to deliver the information quickly and efficiently, without overloading the reader with information. To achieve this, Vuong says: “To design for this behavior, a memorable graphic is short, specific, concrete, and has a good balance of text and visual elements. At the very least, people should grasp the information within a few seconds.”
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