News broke Tuesday that Instagram may move to an algorithm-based feed similar to that of Facebook’s. But what would those changes mean for brands and publishers on Instagram? Publishers who are already performing well on Instagram will be helped by the algorithm, especially those who post content around trending topics. But brands and publishers who have lower engagement on their Instagram posts will be hurt by the algorithmic feed, and will likely be forced to rethink their Instagram strategies, Garett Sloane writes. As for what that new strategy will need to look like, Sloane says algorithms tend to force publishers to go for quality over quantity of posts.
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