Mic plans to become a major force in European media by tailoring its brand to its European audience

In the United States, Mic’s brand is the news site for “college-educated millennials.” But as it plans to expand into Europe, founder and CEO Chris Altchek says it will after to alter that vision for its European offshoots. Altchek says that going to college in the U.S. is a big accomplishment but in Europe, it’s “seen as a much snobbier thing to say, so we’re working on a different concept.” Mic still won’t try to be everything to everyone, though: “(Millennials have) been consuming the same type of content on Facebook, Tumblr, Twitter and Reddit, for five to 10 years whether they’re in Tokyo, Paris, Rio or New York. So there’s this shared global understanding that allows for a broader set of media brands to be built today than previously.”

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from American Press Institute http://ift.tt/1RMpR9c