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You might have heard: Jim Brady launched Billy Penn in 2014 as a mobile-focused news site for Philadelphia
But did you know: With an investment from Gannett, Billy Penn’s parent company Spirited Media will expand into new cities (Billy Penn)
Gannett is now a minority owner of Spirited Media, the parent company of Billy Penn. With Gannett’s investment, Billy Penn will be able to add positions in editorial, design, development, events and sales. The investment from Gannett will also allow Spirited Media to launch new brands in new cities, but those locations have not been determined yet. Spirited Media CEO and Billy Penn founder Jim Brady says: “I cannot tell you how excited I am to bring the approach that has worked so well in Philadelphia into new markets. The enthusiasm that young news consumers in Philly have shown for Billy Penn has been inspiring; I can’t wait to bring that enthusiasm into new cities.”
+ Noted: Digital First Media’s purchase of the Orange County Register and Riverside Press-Enterprise is approved by a bankruptcy judge (Los Angeles Times); Hulk Hogan is awarded an additional $25.1 million in his lawsuit against Gawker: Gawker Media is ordered to pay $15 million, CEO Nick Denton $10 million and former editor A.J. Daulerio $100,000 (Wall Street Journal); The New Republic is spinning off its content marketing agency Novel (Advertising Age), signifying a strategic change at the magazine as it distances itself from Chris Hughes’ leadership (Poynter); Medium spins off digital publication Matter into its own standalone company called Matter Studios, which will be owned and funded by Ev Williams (Politico Media)
How The Washington Post is using vertical video (TheMediaBriefing)
Thanks to Snapchat and social media, vertical video has a future, and news organizations are starting to embrace the format. The Washington Post used vertical video to broadcast the recent relocation of its newsroom, and it often posts vertical videos to its Facebook and Twitter pages. The Post also added a “sticky” video player to article pages in December, which follows the reader as they scroll through an article.
+ Earlier: News outlets are learning that vertical video is more effective on mobile, but there’s no consensus on the best way to create it and how Mashable developed the capability to shoot vertical video
French newspaper Libération shares what it’s seeing so far on Instant Articles (LinkedIn Pulse)
Libération is the first French newspaper to publish all of its articles as Facebook Instant Articles, head of digital Xavier Grangier says, and two months in, it’s sharing what it’s learned so far. Grangier also explains how Libération adjusted on the technological side to publish Instant Articles. Since launching on Instant Articles in January, About 40% of Libération’s mobile traffic has moved to Facebook, but the combined mobile traffic to the website or Facebook stayed constant, Grangier says. But notably, Instant Articles readers spend 33 percent more time on a story than a regular mobile web user to Libération’s website.
ZenithOptimedia says it expects digital advertising to overtake TV as the biggest global ad category in 2017 (Hollywood Reporter)
ZenithOptimedia predicts that digital advertising will overtake TV advertising as the biggest global ad category in 2017, a year earlier than it had previously predicted. Zenith also reduced its predictions for ad spending both in the U.S. and globally for 2016, citing weaker print ad sales than it expected. On the U.S. ad trends, Zenith says: “Digital continues to grow at the expense of print media as consumers shift their attention to consume content digitally via mobile apps and other outlets.”
Shifting the industry from paywall to membership models will require a cultural shift (Editor & Publisher)
The next step in newspapers’ attempts to get readers to pay for news will be membership models, Matt DeRienzo writes. But changing the thinking industry from “paywall” to “membership” will require a cultural shift to something a bit more altruistic. DeRienzo suggests that newspapers look to membership models such as NPR’s, where a base of loyal listeners support their local NPR stations with their memberships. And by turning to membership models, news organizations have a lot to gain, DeRienzo says: They can learn what issues readers care about most and report on those stories more often, or learn what brands their readers like and create sponsored content around those brands.
A startup called Civil is trying to improve comments for news organizations by crowdsourcing moderation (Nieman Lab)
Civil Comments, a commenting platform based in Portland, is trying to make the comment section on news stories a better place by crowdsourcing moderation. When posting a new comment, commenters are shown two random comments from elsewhere, which they must rate in terms of quality and civility and determine whether they include harassment or personal attacks. The commenter is then asked whether their own comment is civil before it’s posted. Civil CEO and co-founder Aja Bogdanoff says: “What this very effectively does is get them to realize, ‘Okay, this is not me just shouting into a void. I can’t just say whatever I want. I have to think about saying things respectfully and not insulting or attacking people.’”
+ Slate’s Seth Stevenson spent a week with the reporters who cover Donald Trump and talked to them about how they’re fact-checking Trump: “For a writer filing on deadline an hour after a rally ends, there’s not enough time to thoroughly fact-check the dozens of fabrications that spilled from the stage. It’s also hard to know who the fact-checking is for. At this point, anyone who hates Trump has ample evidence he’s a liar. And anyone who loves Trump doesn’t care” (Slate); The Washington Post’s deputy opinion editor Karen Attiah says Trump called her “beautiful” after asking him a policy question: “Now I know, firsthand, that the sexism that Trump puts on display against Megyn Kelly under the lights of national TV is not that much different from how he is in real life toward female journalists” (Washington Post)
The post Need to Know: Mar. 22, 2016 appeared first on American Press Institute.
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