Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Jobs in the journalism industry are clustering around a few major cities: In 2014, 1 out of every 5 reporting jobs was in Washington, D.C., New York City or Los Angeles; in 2004, that number was 1 out of every 8
But did you know: Digital news is making the industry more concentrated in a few geographic areas, rather than making it more geographically diverse (Nieman Lab)
The promise of digital news was that it would make the news industry more geographically diverse, allowing people to work from anywhere, Joshua Benton writes. But instead, digital news has made the industry more concentrated in a few geographic areas, including New York City and Washington, D.C. That concentration has an effect on who enters the industry, as some people just aren’t interested in living in New York City, as well as how well the news industry represents its readers: College educated liberal arts graduates who live in cities, a characterization that most journalists today fit into, tend to be more liberal than the average American.
+ Noted: Sponsored content made up 60 percent of The Atlantic’s revenue in 2015, a number that’s expected to rise to 75 percent in 2016 (Digiday); The National Association of Broadcasters is investing directly in tech startups, such as Haystack TV, which offers a personalized video stream curated from a variety of sources, and content engagement company Antenna (Poynter); Publishers want more data technology for both ads and editorial content and subscription options from Snapchat Discover (Digiday)
Why The New York Times has a team dedicated to working with its apps and how local news organizations can adopt this strategy (Poynter)
New York Times’ Beta team is dedicated to working with NYT’s various apps, many of which aren’t necessarily hard or breaking news related. With apps such as Cooking or its real estate app, the Beta team is trying to build a deeper connection with readers and helping readers access some of the content they’re most interested in: Before the launch of Cooking, recipes were one of the most searched topics on NYT’s website. But even without the resources and manpower of the NYT, local news organizations could adopt this idea, Ken Doctor says, by exploring niches relevant to their audiences.
+ Earlier: Our Strategy Studies on building new audiences with single-subject news products and creating specialized mobile apps
Al-Jazeera will cut as many as 500 jobs, and many of those will come from its Qatar headquarters (Associated Press)
Just two months after it announced it would close its United States offshoot, Al-Jazeera says it will cut about 500 jobs, with many of those coming from Qatar. Al-Jazeera currently employs about 4,500 people, making the cuts about 11 percent of its workforce. The Associated Press reports that the economy in Qatar is currently struggling to deal with dropping oil prices and that several big Qatari employers have cut jobs in the past few months.
To compete with platforms that don’t always play fair, focus on what you’re offering to your audience that the platforms cannot (Harvard Business Review)
Both inside and outside of journalism, legacy organizations are increasingly having to compete with platforms that don’t always play fair. But rather than trying to call out the platforms or bring them down, Benjamin Edelman and Damien Geradin say that legacy organizations should be focusing on what they can offer to their audiences that the platforms cannot. For example, if a hotel is trying to compete with Airbnb, Edelman and Geradin say it should emphasize to its customers that it can accommodate check-ins at any time or the benefits of having a staff present 24/7.
+ In the journalism industry, more publishers are hiring platform specialists, a point person to coordinate with platforms such as Facebook Instant Articles and Snapchat Discover (Wall Street Journal)
How did the media get it wrong on Trump? It may be that news organizations need to focus more on the voters, instead of the politicians (Mediaite)
On Sunday’s edition of CNN’s Reliable Sources, Brian Stelter tried to answer the question of how exactly the media got Donald Trump wrong. Stelter included guests from print media, cable news and online media, talking to them about how they covered Trump and whether unfavorable coverage of Trump constitutes “snobbery” on the part of the press. The Atlantic’s Molly Ball suggests that one problem with the coverage of Trump is that too much of it is focused on talking to the politicians or consultants. Instead, Ball says news organizations should focus on the voters who have to make a decision about whether or not to vote for Trump.
+ Michael Wolff: Trump’s rise represents an opportunity for news organizations to better understand the largely poor or lower middle class, uneducated white voters that Trump attracts and their frustrations (USA Today)
The New York Times is running a banner ad for the magazine’s cover story, raising ethical questions about the unusual ad (Digiday)
A banner ad on The New York Times’ website is directing readers to New York Times Magazine’s cover story on the revival of “Shuffle Along.” The ad directs users not only to the 10,000 word story, but to buy tickets for the show itself. Poynter’s Kelly McBride says the ad raises ethical questions about whether NYT confirmed the story was on the cover or if it sold the ad first, then updated after the story’s publication: “The biggest question that readers might have is whether the Times did the story in order to sell the ad? Knowing the Times, I’m sure they didn’t. But not every reader knows that. … In this case, I suspect that the ad creates the perception that the Times may have compromised their editorial independence, by doing a story on an advertiser.”
The post Need to Know: Mar. 28, 2016 appeared first on American Press Institute.
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