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You might have heard: After the Las Vegas Review-Journal was purchased under mysterious circumstances, the family of casino owner Sheldon Adelson was identified as the new owner, but the family said it didn’t intend to keep the news a secret
But did you know: GateHouse and New Media Investment Group agreed to keep the new owner of the Las Vegas Review-Journal a secret ‘indefinitely,’ SEC filings show (Politico Media)
According to New Media Investment Group’s 10-K filing with the Securities and Exchange Commission, GateHouse and New Media Investment Group agreed to keep the new owner of the Las Vegas Review-Journal a secret “indefinitely.” When Sheldon Adelson and his family acquired the newspaper in December through News + Media Capital Group, GateHouse said the new owner wished to remain anonymous. Ultimately, Review-Journal reporters identified that Adelson was behind the purchase.
+ Noted: Dallas Morning News publisher A.H. Belo generated enough revenue in 2015 from digital marketing, printing and events to offset any significant revenue decreases (Poynter); Twitter editorial director Karen Wickre is leaving the company (Re/code); Taboola is launching a tool that will tell publishers which articles and social platforms are generating the most revenue (Business Insider); A new database shows that more than 60 crossword puzzles edited by Timothy Parker for USA Today and syndicated Universal Crossword copy elements from NYT (FiveThirtyEight)
How The Guardian is using analytics to make sense of ‘dark traffic’ (Digiday)
“Dark traffic” — referrals to a website from undetermined sources — is a growing concern for many publishers, but The Guardian developed an in-house analytics tool called Ophan to help make sense of dark traffic. Ophan measures reader behavior in real-time, and can infer the source of some dark traffic based on the referral patterns on individual articles. For example, Lucinda Southern writes: “If … it sees a lot of Reddit and a lot of unknown sources, it can infer that a chunk of the latter is from various Reddit apps on mobile that don’t have referral links.”
Seeing success with its tablet edition, La Presse will not focus on smartphone apps (Journalism.co.uk)
Canadian newspaper La Presse ended its daily print edition at the end of December, instead publishing on its tablet edition La Presse+. Each weekday, around 250,000 unique devices access La Presse+, and 100,000 new devices have started using the tablet app weekly since the print edition ended, Catalina Albeanu reports. But despite the success La Presse is seeing with its tablet edition, publisher Guy Crevier says the newspaper won’t try to focus on a smartphone edition next: “We didn’t want to compete with these [smartphone app creators], that’s why we have the tablet product. Maybe they will grab 50 or 60 percent of the market, but we want to be the best one of the 40 percent that’s left.”
+ More on tablet editions: Toronto Star expects its tablet edition to break even in 2017, and it will invest $7.43 million USD into the tablet edition in 2016 (Reuters); Toronto Star is using La Presse’s platform for its tablet edition
What are tomorrow’s managers learning from today’s managers? (Poynter)
Managers have a responsibility they need to take seriously, Butch Ward writes: The managers of the future are watching them and learning their own leadership styles from them. Ward charges managers to think about the lessons they learned from their own bosses, and to think about the lessons they’re passing on to future managers. Ward writes: “Because you’re a boss, everyone is watching you and listening to you. If they’re not, your attempts at leadership are probably not working out. And among those who are watching and listening to you are current and future managers whose leadership styles you are influencing.”
Despite concerns about ad fraud and transparency, marketers are still flocking to programmatic ads (Wall Street Journal)
According to a new survey from the Association of National Advertisers, marketers’ desire for better targeting outweighs their concerns about programmatic ad buying. The survey found that 79 percent of advertisers have made programmatic ad buys over the last year, a significant jump from 35 percent in 2014. However, the survey also found that advertisers are concerned about fake Web traffic, as well as a lack of transparency in the ad buying process.
How Millennials are covering the presidential election and changing the coverage (New York Times)
Millennial reporters are stealing the stage when it comes to presidential election coverage, Sridhar Pappu writes. Maralee Schwartz, former Washington Post political editor, says young reporters have become more prominent in this election cycle, with 2012 being “the first year that you saw how many younger reporters were on the trail. … They may lack experience, but they can keep pace with the changes and demands and responsibilities of the web.”
The post Need to Know: Mar. 7, 2016 appeared first on American Press Institute.
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