Neither better advertising nor soft approaches may be the answer to ad blocking

You might have heard: Publishers are growing increasingly concerned about ad blocking, and some say better advertising or asking users to turn off their ad blockers could be the solution

But did you know: At its WTF Ad Blocking event in the U.K., Digiday rounded up publishers to discuss what they’re doing about ad blocking. Sharing its lessons from the event, Lucinda Southern writes that publishers seemed to think that neither better advertising nor soft approaches politely asking users to turn off ad blockers may be the solution. While ad blocking may be the result of bad advertising, Bild managing editor Stefan Betzold says publishers making better ads won’t address the cause, because bad ads elsewhere around the Internet will still prompt users to install the blockers. What publishers are finding to work, however, is more aggressive approaches to getting users to turn off their ad blockers, giving users the option of either turning it off or not accessing the content at all.

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from American Press Institute http://ift.tt/1QMnp3f