In all the discussion of the best ways to reach young adults, former Time magazine foreign correspondent and co-founder of news startup Worldcrunch Jeff Israely says that we often forget that these young adults will inevitably grow older. Instead of just asking what those readers are looking for now, Israely suggests that we should also think about what those readers will be like and will want from news in 20 years. Israely writes: “It’s safe to say there will be no shortage of onetime 20-something hipsters who have turned into 40-something dads and moms. What stories and information will matter to them? How will they want it packaged and delivered? We should be busy building those news products right now.”
The post News organizations should be building the products that today’s young adults will be interested in 20 years from now appeared first on American Press Institute.
from American Press Institute http://ift.tt/1XPCNwt
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