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3/22/16

Shifting the industry from paywall to membership models will require a cultural shift

The next step in newspapers’ attempts to get readers to pay for news will be membership models, Matt DeRienzo writes. But changing the thinking industry from “paywall” to “membership” will require a cultural shift to something a bit more altruistic. DeRienzo suggests that newspapers look to membership models such as NPR’s, where a base of loyal listeners support their local NPR stations with their memberships. And by turning to membership models, news organizations have a lot to gain, DeRienzo says: They can learn what issues readers care about most and report on those stories more often, or learn what brands their readers like and create sponsored content around those brands.

The post Shifting the industry from paywall to membership models will require a cultural shift appeared first on American Press Institute.



from American Press Institute http://ift.tt/25itnzf

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