The Washington Post is refining the art of the interruption with some new features designed to keep users’ attention, Mario Garcia writes. One new feature allows users to bookmark their spot in a story and receive an email later with a reminder to return, and another shows users a pop-up when they’re been inactive for more than 5 minutes. With more users reading on mobile where there’s constant interruptions, the Post is using interruptions to keep readers on track, rather than to drag them in a different direction.
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from American Press Institute http://ift.tt/1pw27Nl
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