Three alternatives to ‘clickbait’: A paid-for model, nonprofit journalism, and separating ‘clickbait’ from the rest of the newsroom

Publishers’ obsession with “clickbait” and getting as many pageviews as possible is devouring journalism, Frédéric Filloux writes. Filloux says publishers have at least three viable alternatives to get out of the “clickbait” business: A paid model (such as a paywall or membership), nonprofit, philanthropy-supported journalism (such as ProPublica or the Center for Public Integrity), and separating the part of the newsroom that produces “clickbait” from the part of the newsroom that produces “value-added journalism,” similarly to how BuzzFeed is structured.

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