As The Washington Post tries to develop a new national audience, director of product Julia Beizer explains why the newspaper doesn’t think of its competitors as other news organizations when defining who its audience is: “Our biggest competitors these days aren’t The New York Times or CNN. They are Hulu, Netflix and any place a user might spend their time.” Beizer also talks about how the Post is approaching building that national audience, setting audience goals and measuring their success.
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from American Press Institute http://ift.tt/21VNlAt
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