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3/23/16

What will it take for people to pay for news? Engagement is the key to converting readers to subscribers

Rounding up some of the best ideas lately about how to get readers to pay for news, Local News Lab says that engagement is essential to turn casual readers into paying subscribers: “Engagement can’t be marginalized, it has to be central to the work we are doing and has to be designed strategically and supported over time. … Engagement is not just about creating opportunities for community participation in the reporting process, it’s about making a commitment, building a relationship.”

+ Earlier: The rapid adoption and current landscape of digital subscriptions at US newspapers

The post What will it take for people to pay for news? Engagement is the key to converting readers to subscribers appeared first on American Press Institute.



from American Press Institute http://ift.tt/1U8oeGb

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