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You might have heard: After laying off 15 percent of its workforce, potential bidders for Yahoo’s core internet business include Verizon, Time Inc. and Google
But did you know: Daily Mail is joining the group of potential buyers for Yahoo (Wall Street Journal)
The U.K.’s Daily Mail says it’s in preliminary talks to bid for Yahoo, joining a group of potential buyers that include Verizon, Time Inc. and CBS. The Wall Street Journal reports that a Daily Mail bid could take two forms: In one, a private-equity partner would acquire the whole of Yahoo’s U.S. operation, while Daily Mail takes over Yahoo’s news and media properties. In the second scenario, a private-equity firm would acquire Yahoo and merge its news and media properties into a new company with the Mail’s web properties, DailyMail.com and Elite Daily.
+ Noted: Facebook is dropping its sponsored content restrictions for publishers: Publishers and other verified pages will now be able to distribute sponsored content on Facebook for free (Marketing Land); Publishing startup Slant, which was experimenting with paying its writers by the pageview, is shutting down after Israeli start-up Mobli pulls its funding (Politico Media); Herald-Tribune Media Group in Sarasota, Fla., is partnering with the Patterson Foundation to launch SPIRE CoLab, which will “create compelling media that inspire, inform and empower communities to take action on relevant social issues” (Patterson Foundation)
How New York Magazine created an aggressive Instagram strategy and gained more than 285,000 followers (New York Magazine)
In the last year, New York Magazine has focused on translating the visual nature of the magazine to Instagram, with its @nymag account going from 190,000 followers to more than 475,000 followers. The social media team meets with the photo department to talk about the print magazine’s cover art and other elements that could translate well to Instagram, and the magazine also created a Slack channel dedicated to the coordination of custom graphics for Instagram. The magazine has also started experimenting with Instagram “takeovers” that “draw on our edit and PR teams’ extensive contacts to bring our Instagram followers exclusive content that they can’t find on the site or our other social media platforms”
The Guardian is changing how it handles comments and asking its readers for feedback (Guardian)
Recognizing that the internet has a problem with harassment and abuse in comment sections, The Guardian is changing how it handles comments. Executive editor Mary Hamilton says the Guardian will implement new procedures to protect staff from abuse, changing the process for new commenters to make them better aware of community guidelines, reviewing its community standards, and changing the structure of its moderation team. But as the Guardian makes these changes, it’s asking its readers for feedback, asking readers what they would like to see the Guardian’s comment section become and what they want to change or stay the same.
+ Despite a hostile environment for journalists with censorship and the threat of jail, investigative journalism is persisting in the Middle East (Columbia Journalism Review)
How publishers should deal with mass layoffs (Digiday)
Mass layoffs are bad for everyone involved, but they’re a reality most publishers have to be prepared to deal with, Lucia Moses writes. Taking a look at recent layoffs at Mashable, IBT Media and Yahoo, Moses rounds up some of the best ways to handle layoffs and move forward, including why companies should embrace social media instead of running away from it, the best times to communicate layoffs to staff, and how to explain the changes to remaining staff.
+ One way that Facebook is trying to curb a decline in sharing: Facebook is “nostalgia mining” and placing old posts in people’s news feeds, encouraging people to re-share memories with their friends (Washington Post)
Why video isn’t going to be an easy way for digital publishers to bring in big revenue (Digiday)
Video is often looked to as a potential savior for digital publishers, but Sahil Patel writes that it’s not quite that simple. Video is expensive to produce, and though social platforms like Facebook offer publishers scale, monetizing video content remains a challenge. And, just because publishers are publishing video on these platforms doesn’t mean that advertisers will necessarily be interested, Horizon Media’s director of digital Alex Stone says: “I don’t think most media planners will bat an eye at the strategy of some of these guys. Prove that you can do it well. Prove that people are engaging and staying with the video.”
+ Insights into how people are consuming video today: Mobile is consistently growing, but shorter videos are more successful on mobile, and with more platforms to watch video on, people have more video choices than ever before (TheMediaBriefing)
The best way to find readers on Apple News may be having Apple News promote your article (Talking New Media)
Publishers have said they’re underwhelmed by Apple News: They’re unhappy with the data they receive from Apple and the user experience the app offers, but also with the traffic they’re receiving. After experimenting with Apple News, Talking New Media found that the best way to find a significant readership on the app is to have your article promoted by Apple News. D.B. Hebbard writes: “This, in the end, is the problem with all of Apple’s publishing schemes so far: The success of the effort is completely dependent on whether Apple promotes the publisher’s content. This is true of other platforms, as well, but no matter which platform we might be talking about, it is a very poor solution for independent publishers. It means that success is random and fleeting.”
+ More than 800,000 people watched a live video from BuzzFeed of rubber bands being added around a watermelon until it exploded: That’s more viewers than MSNBC’s total daytime viewers in February at 526,000 and 44 times more viewers than a livestream from the band Weezer that was held at the same time received, at 18,000 (Poynter)
The post Need to Know: April 11, 2016 appeared first on American Press Institute.
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