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You might have heard: The Guardian, CNN International, Reuters, Financial Times and the Economist joined to form programmatic ad sales network Pangaea
But did you know: Gannett, Tribune, Hearst and McClatchy are joining forces to create a national digital advertising network (Wall Street Journal)
Four of the United States’ largest newspaper companies are partnering to form a national advertising network focused on digital platforms. Gannett, Hearst newspaper group, Tribune Publishing and McClatchy make up the newly formed Nucleus Marketing Solutions, creating a network which they say can reach a combined 168 million unique visitors. The companies say that their combined geographic reach and scale will help advertisers more effectively target their ads.
+ Noted: The New York Times will invest $50 million in global expansion over the next three years, creating a team called NYT Global (Politico Media); The Atlantic is testing mobile ads built for Google AMP (Wall Street Journal); Following the magazine’s sale to Win McCormack, New Republic editor Gabriel Snyder is leaving the magazine after just 17 months in the role (Politico Media); As NBCUniversal and Vox sell ads on each other’s sites, NBCUniversal is offering guarantees on its data-driven ad targeting (Wall Street Journal)
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The week in fact-checking
As part of our fact-checking journalism project, Jane Elizabeth and Poynter’s Alexios Mantzarlis highlight stories worth noting related to truth in politics and on the Internet. This week’s round-up includes how to hold a fact-checking boot camp, fact-checking issues outside of the presidential election, and how a new site in Northern Ireland is using fact-checking as a tool for reconciliation.
Lessons in creating a sustainable print publication (Medium)
Offscreen Magazine publisher and editor Kai Brach shares the lessons he learned from trying to create a sustainable print product while coming from a background in digital media. Among those lessons: Quality content comes at a price, pay attention to small details like the kind of paper your favorite magazines uses, and use the internet as a marketing tool for the print product.
The Verge will partner with China’s Tencent News for a Chinese edition of the tech news site (All China Tech)
Chinese ISP Tencent will partner with Vox Media to publish a Chinese edition of the Verge. Under the partnership, Tencent News will select pieces from The Verge to translate, and the articles will be redistributed through Tencent. A WeChat account will also be created for the Chinese edition of The Verge. Tencent has already established similar partnerships with Business Insider and The Next Web, as well as Vox Media’s Re/code.
Instagram revamps its Explore tab to highlight more video (Digiday)
Head to the Explore tab in the Instagram app, and you’ll now see more video. Instagram is adding new video channels, including featured videos and “videos you might like” based on videos the user has watched in the past. Instagram’s updates to the Explore tab come just a month after it increased the length of videos on the platform from 15 seconds to one minute.
+ Facebook bots were big news for news publishers, but Facebook has plans for the bots to transform entire industries: Some initial partners include Bank of America, Expedia and Burger King, in addition to news organizations like CNN and Business Insider (Financial Times)
Algorithms govern our lives, but it’s a journalist’s responsibility to investigate those algorithms (Columbia Journalism Review)
“It’s up to journalists to investigate [the assumptions algorithms make about the world], and their consequences, especially where they intersect with policy,” Columbia Journalism Review’s Chava Gourarie writes. “The first step is extending classic journalism skills into a nascent domain: questioning systems of power, and employing experts to unpack what we don’t know. But when it comes to algorithms that can compute what the human mind can’t, that won’t be enough. Journalists who want to report on algorithms must expand their literacy into the areas of computing and data, in order to be equipped to deal with the ever-more-complex algorithms governing our lives.”
Facebook and Twitter want publishers to stop promoting their Snapchat accounts so often (The Information)
Snapchat is quickly rising to prominence, leading publishers to promote their Snapchat accounts, often on other forms on social media. But Facebook and Twitter don’t want publishers to be doing that: The Information reports that The Huffington Post was asked by Twitter to stop using its personalized Snapchat logo (which makes it easier for users to find HuffPo’s Snapchat account) as its profile image, leading HuffPo to reduce how often it uses the logo on Twitter.
FOR THE WEEKEND
+ “While all media companies struggle in their own way, it is clear that all face a similar set of industry-wide problems. Companies reliant on digital advertising dollars have seen rates for display ads plummet as wave after wave of new competitors saturate the internet with content. Only those with the largest audiences and most sophisticated revenue machines have prospered” (BuzzFeed)
+ The Wirecutter’s founder Brian Lam: “Most people aren’t smart enough to realize that [affiliate revenue] is less conflicted than advertising in a lot of ways. Writers here just care about a) figuring out what gear is best b) helping people. The best, most helpful articles also tend to do well for us” (Observer)
+ Lessons from this year’s International Journalism Festival in Perugia: How publishers have created their own problems by not investing in the comment section, how automation and transparency overlap, and thinking about the ethics of user-generated content (LinkedIn Pulse)
+ By trying to get more publishers using it as a CMS, Medium is in essence “gentrifying the world of Internet publishing”: Posts, though different in content, will look similar, and some publishers will have to shed features and elements of their old websites (Nieman Lab)
The post Need to Know: April 15, 2016 appeared first on American Press Institute.
from American Press Institute http://ift.tt/1NcMzIG
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