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4/21/16

Need to Know: April 21 2016

Fresh useful insights for people advancing quality, innovative and sustainable journalism

OFF THE TOP

You might have heard: Google Accelerated Mobile Pages launched in February, with the goal of speeding up the mobile web

But did you know: Google AMP will soon have better support for sites with paywalls and ways for publishers to direct users elsewhere on their site from an AMP article (Nieman Lab)
Facebook Instant Articles is now open to all publishers, and Google is ramping up its Accelerated Mobile Pages project to compete. Up to 14 AMP articles from publishers now appear at the top of Google News on mobile. Google also has a set of new features that will be available to publishers soon: Publishers will have more ad format options, better liveblog support will be added, and a related stories menu could be added.

+ While AMP speeds up article pages, publishers say that the ads are still slow (Digiday)

+ Noted: Paul Huntsman, brother of former Utah governor Jon Huntsman, is buying the Salt Lake Tribune from Digital First Media (Politico); Tribune Publishing is starting to use a new commenting system called SolidOpinion that lets users earn or buy points for more prominent comment placement (Bloomberg); AOL buys virtual reality company RYOT, and its 25 staffers will make up a new unit under The Huffington Post (Wall Street Journal)

API UPDATE

Charting new ground: The ethical terrain of nonprofit journalism
Nonprofit funding is becoming an important source of support for a new cohort of non-commercial news organizations and a growing number of commercial news publishers, but the ethics of taking grants from foundations and gifts from donors to produce news is still evolving and not without controversy. This new report explores the ethical terrain of nonprofit journalism by examining the kinds of grants made, the nature of communication between funders and grantees, the existence of journalistic firewalls, and the prevalence of written guidelines.

TRY THIS AT HOME

Facebook’s advice for Instant Articles publishers: Think about monetization from the start and collaborate with other publishers (Digiday)
Now that Facebook Instant Articles is available to all publishers, Facebook is offering its advice to publishers for success with the format. Yoav Arnstein, who leads Facebook’s relationships with publishers across Europe, says publishers should start thinking about monetization from the start, rather than not worrying about it while experimenting at the beginning. Arnstein also recommends that publishers talk to each other about what’s working for them and what’s not, and learn from what they’ve done.

+  A new tool called Dataproofer automates the process of checking a dataset for errors and potential mistakes (Dataproofer)

OFFSHORE

The Financial Times found that slower website speeds lead to users reading fewer articles (Engine Room)
Testing how the speed of its website affects user engagement, the Financial Times found that the slower its website runs, the fewer articles its users read. Users in the test who were highly engaged with FT content in the past were less likely to change their behavior based on site speed, but users with lower engagement rates showed an “extreme reaction” to even short delays. Ultimately, FT found that no matter how small the delay, slower site speeds negatively affect the number of pages a user accesses.

OFFBEAT

Small ways that every company can embrace startup culture (Fast Company)
It might not be a good idea for every company to look like a startup, Rana Gujral writes, but every company can embrace the best parts of startup culture in small ways. Gujral’s advice includes: Flatten hierarchies, re-think whether large departments are truly efficient for your company, and make listening to feedback from your audience an essential part of a project’s process.

UP FOR DEBATE

The culture of journalism breeds disdain for the people we’re supposed to be serving (Medium)
Journalism has a serious culture problem, Hearken’s Jennifer Brandel and GroundSource’s Andrew Haeg say: Journalism’s culture breeds disdain for the audience, the very people we’re supposed to be serving. Haeg says: “To what extent do we as journalists and news organizations feel a responsibility to our community? It seems we’ve gotten out of the business of taking pride in our communities and instead have doubled-down on clicks and shares as measures of our efficacy. Of course we need to pay the bills, but our long-term viability is tied more to the quality of the community we can build around us.”

SHAREABLE

A Salon developer’s idea for fixing ad tech: Stop fighting ad blockers and develop open source tools (Poynter)
Ad tech is broken, Salon developer Aram Zucker-Scharff says, and the solution isn’t to fight ad blockers. When users are served malicious ads, Zucker-Scharff says we can’t blame them for wanting to protect themselves. But he has ideas for how to fix ad tech: Zucker-Scharff says publishers and advertisers should be working together closely to build open source tools for advertising and metrics.

 

The post Need to Know: April 21, 2016 appeared first on American Press Institute.



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