Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Some publishers, including BuzzFeed and The Washington Post, are going all in on distributed content strategies, following their audiences to the places they spend the most time online
But did you know: For distributed content strategies to be successful, publishers will need consistent ways to measure their audiences (Digiday)
Some publishers are jumping onto distributed content strategies with the idea that the business model will follow. But in order for that to happen, publishers will need a reliable way to measure their audiences across platforms, Lucia Moses writes. That’s a major issue preventing advertisers from spending more money on platforms, Moses writes. One of the biggest challenges for advertisers and publishers alike is with that more audience data available, there’s no common metric between platforms, but platforms such as Snapchat can’t be ignored just because there’s no common metric for comparison.
+ Noted: Gannett offers $815 million to buy Tribune Publishing (USA Today); New York Post reports that NYT plans to lay off “a few hundred staffers” in the second half of 2016 (New York Post), but executive editor Dean Baquet tells NPR’s David Folkenflik “that [story] is totally made up,” while conceding that the newsroom will have to shrink (@davidfolkenflik, Twitter); Financial Times managing editor warns staff that the paper is facing “daunting trading conditions,” and costs will be cut in four areas, including streamlining production of the print edition and reducing travel costs (Politico); Tampa Bay Times sells its St. Petersburg, Fla., headquarters for $19 million (Poynter)
A tip for how reporters can increase the diversity of their sources (Motherboard)
Writing about how he set out to include more female sources in his stories, writer John R. Platt shares an important tip from Women’s Media Center’s Kate McCarthy on how all reporters can increase the diversity of sources they turn to again and again. McCarthy suggests that reporters spend some time in between deadlines building up a database of women experts. McCarthy says: “Do a pre-interview with people you find who are experts in an area you regularly report on. Then it’s very easy to turn to them, and you’ve built up a level of trust with them so when you’re on that tight deadline then they can be part of that group you turn to regularly.”
As Business Insider expands, its paid research arm BI Intelligence is also looking outside the US (Nieman Lab)
Now a part of Axel Springer, Business Insider is quickly expanding outside the U.S.: It’s doubling its staff and expanding original reporting in Germany, and more international editions are likely on the way. At the same time, its paid research arm BI Intelligence is also expanding its team and looking outside the U.S. for new opportunities. Andrew Sollinger, who runs BI Intelligence, says Axel Springer has been interested in helping it grow internationally, as well: “We’ve met with them and we’ve talked about how we can grow the research arm internationally — which is, interestingly, nearly half our audience. And I think that’s because folks operating in international markets are looking to the U.S., which is a digital leader, for trends they can take back to their own marketplaces.”
‘Bots won’t replace apps. Better apps will replace apps’ (Dan Grover)
Bots provide the promise of better user experiences and, some predict, the end of the app as we know it. But Dan Grover writes that apps just aren’t that good right now, and the technology being developed around artificial intelligence will lead to better apps. Grover’s vision for what those better apps will look like: “I want the first tab of my OS’s home screen to be a central inbox half as good as my chat app’s inbox. It want it to incorporate all my messengers, emails, news subscriptions, and notifications and give me as great a degree of control in managing it.”
+ How will publishers be affected by Facebook’s algorithm changes? Publishers of in-depth and interactive content will be helped by the changes, while those that publish a high volume of content that underdelivers will be hurt (Digiday)
With the rise of platforms, publishers will now need to justify having a website at all (Medium)
The online advertising and publishing landscape is shifting toward platforms, Paul Bradshaw writes, forcing publishers to justify why they need to have a website at all going forward. Bradshaw writes: “The Facebook/Google/Medium takeover is not the end of the open web, but rather the beginning of journalism which is genuinely of the internet and not merely on the web. If publishers can see the opportunity, we have quite a future ahead.”
Vox Media is launching a news outlet that will publish primarily on Facebook (New York Times)
Circuit Breaker is Vox Media’s latest news outlet, but it’s a bit different than any of Vox Media’s other sites: Circuit Breaker, which is launching today, will exist primarily as a Facebook page. Circuit Breaker will cover news about technology and gadgets in the fast-paced style of early technology blogs. Circuit Breaker’s editor Paul Miller says by publishing on Facebook, the site will be reaching the “core audience” of hard-core gadget fans.
+ How Vox is translating its explainer style for video: Ezra Klein emphasizes the importance of thinking of videos as pieces that can stand on their own, instead of just a “way to slightly better monetize an article page” (Nieman Lab)
The post Need to Know: April 25, 2016 appeared first on American Press Institute.
from American Press Institute http://ift.tt/1T8WBHF
0 التعليقات:
Post a Comment