Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Many publications are seeing steep losses in print advertising that aren’t being made up by digital ad revenue
But did you know: Prevention magazine will no longer accept print ads, and will raise newsstand and subscription prices (Wall Street Journal)
Prevention magazine is taking a radical step: It will no longer accept print ads starting with its July 2016 issue, cutting costs by eliminating ad pages. Newsstand and subscription prices will also go up. Prevention sold 707 ad pages in 2015, 8.3 percent more than in 2014, but it brought in less revenue from those ads. Maria Rodale, CEO of Rodale Inc., says: “We’re walking away from revenue but we’re also walking away from a lot of expense. Let’s serve our readers and charge them for it.”
+ Noted: A new report from comScore says 10 percent of desktop users in the U.S. are using ad blockers, a slightly lower rate than other companies have reported (Wall Street Journal); The New York Times launches a newsletter on race called Race/Related (New York Times); Andrew Sullivan joins New York Magazine as a contributing editor and will cover politics and the 2016 Democratic and Republican National Conventions (New York Magazine)
API UPDATE
Join API on April 20 in NYC for a discussion on the ethics of nonprofit journalism
On April 20, API will hold a free special event at Columbia University in New York City with Nick Lemann on the ethics of nonprofit journalism. API will release a major new piece of research on the practices of philanthropic funding of journalism, and Lemann will discuss his recent pieces on the issue in the New Yorker. The event will include a discussion with funders and leaders of nonprofit news operations.
3 crucial steps for a successful digital transformation in newsrooms (INMA)
News organizations often get stuck with digital transformation projects, finding the idea of getting started daunting. Dietmar Schantin says there’s three essential steps for digital transformation in newsrooms: A powerful vision needs to be conveyed to the entire organization, the parts of the organization that will be affected need to be identified, and leaders for the transformation need to be identified early on.
+ Twitter shortcuts to speed up social newsgathering, including filtering by the number of favorites or retweets in TweetDeck, searching between certain dates, and other Twitter search operators (First Draft News)
How the Times of London is making Slack its ‘hub for everything’ (Digiday)
Slack’s senior manager of accounts James Sherrett says Slack is an “iceberg product”: There’s more beneath the surface than what you first see. “People get that it is a communications platform; then, they get that you can use it for file sharing, then integrating it with apps. The further you go with it the more customized it becomes for your specific needs.” At the Times of London, the use of Slack has evolved from just a tool for a specific part of the newsroom to a way to open up communication throughout the newsroom as the Times moves away from a breaking news model. Production editor Matt Taylor explains how the Times used Slack in its redesign, how it’s publishing straight from Slack, and what kinds of bots it’s building for Slack.
Why leaders should talk less and ask ‘why’ more (New York Times)
Dottie Mattison, CEO of online retailer Gracious Home New York, says leaders should be talking less, but asking why more often: “I talk a lot less than I used to. I still talk too much, and I work on this every single day. A mentor of mine once told me, ‘You stop at the first question. Keep asking ‘why,’ and then ask again, and then ask again, because you’re not going to get remotely close to the truth unless you keep asking questions.’”
+ Another question for leaders to ask: “Why are we doing it this way?” (Harvard Business Review)
Audience data shouldn’t make editors feel like they need to ignore important, but less popular stories (Medium)
Audience data shows that many readers just aren’t interested in reading stories such as the terrorist attack in Lahore. But Guardian audience editor Chris Moran writes that’s not a valid reason for newsrooms to choose to cover those stories less: “Does the greater ‘success’ of one piece of journalism inherently sully the success of another piece of journalism? … Don’t ignore the data in a nihilistic funk. Don’t mindlessly let the data lead you to places you don’t want to go. We’re editors, not algorithms.”
+ Earlier: The Chicago Tribune’s Charles J. Johnson says, “We will cover the important news whether or not it attracts a large audience online. But reader interest does help shape the size of the spotlight we offer to certain stories”
AP changes its style to lowercase ‘internet’ and ‘web’ (Poynter)
Associated Press editors announced this weekend at the American Copy Editors Society’s conference that the 2016 stylebook will lowercase the words “internet” and “web.” AP standards editor Thomas Kent says the changes “reflect a growing trend toward lowercasing both words, which have become generic terms.” Adam Nathaniel Peck wrote last year that “internet” should be lowercase because most people don’t think of it as a proper noun anymore.
The post Need to Know: April 4, 2016 appeared first on American Press Institute.
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