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You might have heard: Facebook is going all-in on live video, and it’s adding support for groups and events, reactions, comments, filters and a global map on live videos (Facebook Newsroom)
But did you know: Facebook is paying some publishers such as BuzzFeed and NYT to use Facebook Live (Re/code)
Facebook is investing in livestreaming, and it’s even paying big media companies to use its Facebook Live service. Fidji Simo, the product director in charge of Facebook’s Live video, told Re/code, “We’re working with a few partners, and in some of the cases that includes a financial incentive.” Re/code reports that those partners include The New York Times, BuzzFeed, The Huffington Post, and Vox Media. It was reported earlier that Facebook was paying celebrities to use Facebook Live.
+ Mark Zuckerberg on why Facebook is investing so heavily in live video: “We’re entering this new golden age of video. I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video” (BuzzFeed)
+ Outside of livestreaming, Facebook’s Suggested Videos feature encourages users to binge watch videos from publishers back-to-back, but though it’s bringing in some new viewers, publishers aren’t seeing much revenue from it (Wall Street Journal)
+ Noted: Head of media Martha Nelson says Yahoo is making “significant and real investments” after laying off 15 percent of its staff in February, and it’s focusing on building its sports and finance verticals (CNBC); Facebook will soon allow publishers to embed autoplay and user-initiated video ads into Instant Articles and include pre-roll ads in editorial video content (Wall Street Journal); Google is pitching its survey product to presidential and congressional candidates and the journalists who cover those campaigns in an effort to get involved in the political polling industry (The Hill)
To accompany a special series on retirement and personal finance, NPR started a personal finance Facebook group that now has 12,000 members (Nieman Lab)
To go along with the launch of a special series called Your Money and Your Life, NPR started a personal finance Facebook group where listeners could ask for and share financial advice. Six months later, that group has 12,000 members and can operate largely without involvement from NPR. Unlike Facebook Pages, Facebook Groups are designed to facilitate conversations around a subject. But NPR did learn that keeping the group “open” by default wasn’t a good idea for a group about personal finance: That meant that posts from group members were searchable on Facebook and visible to members’ friends, and NPR later made the group “private,” requiring approval for new members to join.
A new product from London’s City AM allows advertisers to publish directly to its site (Digiday)
London’s business-focused newspaper City AM is launching a new product called City Talk that allows advertisers publish native content directly to its site, using the same CMS and tools that editorial staff and contributors have. City AM’s chief operating officer Charles Yardley says City Talk will open up “entirely new tenancy revenue-based route”: Advertisers who want to participate in City Talk will pay a fixed monthly rate and will have to commit to a minimum of six months upfront.
Why the NFL granted streaming rights to Twitter instead of Facebook (CNBC)
Twitter won the rights to stream Thursday night NFL games in 2016 for $10 million, but Re/code reports that competitors may have bid as much as $15 million. CNBC’s Michelle Castillo reports that the NFL chose Twitter for the streaming rights “due to arguments with Facebook over how much its games are worth.” While Facebook has a large built-in audience, Castillo reports that the NFL feels that Facebook undervalues content rights and has a poor monetization model, as its ability to monetize live streams is still a work in progress.
Native advertising standards are important, not just for ethics but for ensuring engagement (INMA)
Native advertising works, Wayne Morgan writes, but it shouldn’t trick your readers: Native advertising should be clearly labeled as such, and it should meet your organization’s own standards. Morgan writes that while that’s the ethical thing to do, it’s also a good business decision. If a native ad adheres to your organization’s ethos, it’s going to be more engaging for your readers and ultimately more successful.
More news organizations joining messaging apps: NBC News is using Line (NBC News)
NBC News is now on messaging app Line, which is popular in Asia and has more than 200 million active users. NBC will post political news to Line, but it will also publish original reporting, particularly from its “Asian American and Pacific Islander content team.” NBC will also send push alerts for breaking news on Line, and will initially be available to users in the U.S., Canada and South Korea.
+ Earlier: The Economist is using Line to reach “interesting audiences that we don’t have access to” that may not go to its website and 5 things to know when working with messaging apps
The post Need to Know: April 7, 2016 appeared first on American Press Institute.
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