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You might have heard: Data from NewsWhip shows that the top publishers are seeing lower engagement on Facebook: Between July 2015 and April 2016, Facebook likes for web content declined 55 percent, shares declined 57 percent, comments declined 63 percent (NewsWhip)
But did you know: Facebook’s focus on video content is leading to lower engagement for some publishers (Fortune)
Facebook is pushing live video, but data from NewsWhip shows that non-video content from the top 10 publishers is getting lower engagement. Mathew Ingram writes: “It seems obvious that engagement for non-video content is declining. But why? It could be that Facebook is deliberately pushing that kind of article down in people’s feeds. Or it could be a consequence of Facebook promoting more video, which squeezes out other forms of content. Or it could be both.”
+ Noted: A new report from PageFair shows that more people are using ad blockers on mobile: 1 in 5 smartphone users has an ad-blocking browser installed, and 408 million people use those browsers regularly (Poynter); Thrillist is building a team dedicated to producing content for Snapchat (Digiday); On the fifth anniversary of launching internationally, The Huffington Post says it will be launching a Mexico edition in the coming weeks (Huffington Post); The Guardian unpublishes 13 stories after an investigation into fabrication by a freelance journalist (Poynter)
What news app publishers can learn from gaming apps: One-click purchases are essential, and rely on the metrics (Monday Note)
News publishers have a lot to learn from the gaming industry about how to create better apps, Frederic Filloux writes. Filloux says there’s at least five lessons for the news industry to draw from the gaming industry, including: Everything should be thoroughly tested, metrics should be available to everyone, and one-click purchases are essential for the top grossing apps.
+ What CNN has learned from Facebook Messenger bots: The experience needs to feel less automated and some specific topics such as politics and conflict stories are more successful on Messenger (Digiday)
Swiss publisher Tamedia’s new paid app repackages the best stories from its publications (Nieman Lab)
Swiss media group Tamedia’s new paid app 12-App collects and repackages the 12 best stories from Tamedia’s 20 publications. With 12-App, Tamedia is trying to build a younger subscriber base, but it’s also using the app as a way to experiment with data: Tamedia is developing an algorithm to predict which stories will be the most successful in 12-App.
How a diverse Twitter network leads to better ideas (MIT Technology Review)
New research from MIT Technology Review shows that people with more diverse Twitter networks tend to generate more innovative ideas. Those Twitter networks “expose them to people and ideas they don’t already know,” especially from fields other than their own. And because “good ideas emerge when the new information received is combined with what a person already knows,” social networks are an important way that people can expose themselves to new ideas today.
Gawker Media is facing five other defamation-related lawsuits, in addition to Hulk Hogan’s lawsuit (New York Times)
Gawker Media is currently facing five defamation-related lawsuits in addition to Hulk Hogan’s lawsuit, The New York Times reports, with plaintiffs ranging from “an individual who claims he invented email to the website of the British tabloid The Daily Mail.” In comparison, The New York Times says it is currently facing two libel cases. Several of the lawsuits against Gawker criticize its practice of linking coverage across several websites, “opening up the stories for reader discussion and, in some cases, online harassment.”
+ While Paypal founder Peter Thiel is funding Hulk Hogan’s lawsuit, eBay founder Pierre Omidyar’s First Look Media is funding Gawker’s appeal and reaching out to other news organizations for friend-of-the-court briefs in support of Gawker (NY Post)
How even journalists can fall prey to fake news sites (Columbia Journalism Review)
“In striving for traffic, prolific output, and social media hype, some newsrooms have prioritized the quick and provocative, while undervaluing reporting,” Jack Murtha writes. “This system has allowed fake news sites to essentially develop best practices to fool journalists. Facebook now lets users flag fake news stories, which then appear less frequently, or with an attached warning, in newsfeeds. But without a top-down cultural shift in journalism, garbage stories will continue to enter the mainstream.”
+ A look at how many staff-written stories news websites publish each day: The Washington Post publishes 500, The New York Times publishes 230, and BuzzFeed publishes 222 (The Atlantic)
The post Need to Know: May 31, 2016 appeared first on American Press Institute.
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