Social media platforms are a natural place for publishers to interact with their readers, but it can be challenging to get those readers to start talking in a meaningful way. Poynter’s Vicki Krueger outlines tips for motivating readers to start sharing with you on social media, including: Use a visual in your post, ask a question, and respond to your audience’s comments.
+ Earlier: Our Strategy Studies on how local news organizations can develop a voice on social media and how to involve your audience in your reporting
+ What’s the value of a “like” on Facebook? It may not directly translate to revenue, but David Higgerson writes that a like is “an online currency which readers value,” and journalism should value it as well to ensure revenue “flows in our direction too” (David Higgerson)
The post How to get your audience talking to you on social media: Use visuals and respond to your readers appeared first on American Press Institute.
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