Despite its name, Facebook Live doesn’t necessarily have to be live. Facebook is allowing media organizations to use pre-recorded video for live streams, similar to how TV networks have worked for decades. Some publishers are exploring whether airing pre-recorded content through Facebook Live will give the videos greater exposure than simply uploading as non-live video, Jack Marshall and Steven Perlberg report.
+ In the U.K., fashion magazine Grazia U.K. is using Facebook Live to shape an issue of the magazine: Over a week in June, readers can take part in editorial decisions, vote on the final cover photo, ask questions in interviews and even pitch feature ideas (Digiday)
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