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You might have heard: The Tampa Bay Times bought and folded the Tampa Tribune, making Tampa a one-newspaper city
But did you know: The closure of the Tampa Tribune may be a start of a new trend, as well as the continuation of an old one (Nieman Lab)
The collapse of the print newspaper advertising industry hasn’t led to mass closures of newspapers as predicted, Joshua Benton writes. Instead, it’s led to a pattern of annual cutbacks, making the closure of the Tampa Tribune a bit different and the potential start of a new trend. Benton writes: “I don’t know when we’ll start to see layoffs and budget cuts turn into outright closures. … In one sense, the closing in Tampa is an extension of a decades-old trend. But in another, it’s an early sign of what the financialization of the newspaper industry could bring to lots of cities around the country.”
+ The Tampa Bay Times borrowed $13.3 million to purchase the Tampa Tribune, but that doesn’t necessarily represent the price it paid for the Tribune because it includes costs such as the fees for the transaction (Tampa Bay Times)
+ Noted: Tribune Publishing’s board unanimously rejected Gannett’s bid, saying it “understates the company’s true value and is not in the best interests of its shareholders” (USA Today) and Tribune announces a plan to expand the Los Angeles Times on a global scale with seven new foreign news bureaus in “entertainment oriented” cities (Poynter); Evening Post Industries, parent company of Charleston’s The Post and Courier, buys Columbia, S.C., alt-weekly Free Times (Columbia Journalism Review); Vox Media is creating a Snapchat Studio, and is partnering with Telemundo to create bilingual content for SB Nation (Nieman Lab); ProPublica launches several new features to increase its daily flow of content, including a column on data and design, an email newsletter and a weekly advice column on how readers can use journalistic skills in their everyday lives (Nieman Lab)
A tool called MapHub helps easily create interactive maps (Journalism.co.uk)
MapHub is a free, online tool that can help create interactive maps to accompany stories. Users can import their own data into MapHub, or search by location. MapHub also includes text labels, the ability to add multiple points of interest, and including routes between locations on the map. Journalism.co.uk’s Mădălina Ciobanu outlines how to use MapHub and her tips for getting the most of the the tool.
Just two months after it launched, Trinity Mirror is shutting down New Day (Guardian)
Launched just two months ago, Trinity Mirror’s New Day was an experiment: a print newspaper without a website, with articles published directly to Facebook. Now, Trinity Mirror is shutting the newspaper down, with the last issue coming out on Friday. Trinity Mirror was aiming for paid daily sales of 200,000, but only sold about 30,000 copies per day. The Guardian reports that New Day was likely operating at a loss of about £1 million (about $1.5 million USD) annually.
How to correctly and effectively use ‘likes’ as a metric (MIT Technology Review)
Measuring value on social media can be challenging, Neil T. Bendle and Charan K. Bagga write. Bendle and Bagga explain how digital marketers can correctly use “like” as a metric across social media platforms and what situations call for using “like” as a metric. Among their advice: Don’t use “likes” as a metric if you’re trying to determine or justify social media spending, and clearly define what “value” means to your organization before thinking about the value of a “like.”
Why news organizations should focus on converting just their most loyal readers into subscribers (News Entrepreneurs)
The newspaper industry struggles with getting readers to pay for digital news, but former NYT executive Denise Warren says readers will pay when news organizations are offering them value. And, rather than trying to convert all readers into subscribers, Warren says publishers should focus on the readers who bring them the most value: The small group of their most engaged readers, or about 1.5 percent of the total audience. Warren argues that while some advertisers simply want reach, there’s others who are more interested in seeing their ads in context of a trusted, credible product.
Why aren’t Facebook Messenger bots catching on with publishers? (Digiday)
When Facebook Messenger announced that publishers could create bots for the platform, many expected publishers to jump on it as a new way to deliver readers news. But since then, the list of publishers with bots for Messenger hasn’t expanded much beyond the initial group of publishers and brands at launch. While Facebook hasn’t done much to promote the bots, many news organizations may not have the resources to create a good bot, and relocating resources to creating a bot could interfere with other priorities, such as video.
The post Need to Know: May 5, 2016 appeared first on American Press Institute.
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