Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Research from API shows that when it comes to what gets people to trust news reporting sources, 63 percent of digital news consumers say it’s vital that ads do not interfere
But did you know: Google is exploring an ‘acceptable ads’ policy, which could require that ads not be obtrusive to readers (Digiday)
Google is getting into the issue of ad blocking with an “acceptable ads” policy, Digiday’s Lucia Moses reports. While it’s unclear what exactly the policy could look like, Moses writes that a likely scenario is that “Google would ensure that only ads that meet its standards can run on its own site and YouTube, and also through its DoubleClick ad exchange through which publishers sell their inventory.” That would give publishers who have faced resistance from advertisers who haven’t felt the need to make their ads less obtrusive or faster loading some sway in those conversations, Moses writes.
+ Noted: As it launched Mashable Studios last summer, Mashable’s monthly video costs soared to $4 million and $5 million, significantly higher than its annual revenue and causing Mashable to burn through $1 million in cash each month (The Information); Michael Ferro says Tribune is working with The Washington Post to bring the Post’s Arc CMS to Tribune’s newspapers (Nieman Lab); Periscope announces that broadcasts will now be saved forever, instead of the previous 24-hour limit (Recode); Cheddar, the “CNBC for Millennials” led by Jon Steinberg, launches a $6.99/month paywall (Wall Street Journal)
A guide for small publishers on how to get started on Facebook Instant Articles (Medium)
As Joe Amditis sets up Facebook Instant Articles for his news startup Muckgers, he’s creating tutorials and walkthroughs to help other small publishers through the somewhat “tedious” and “buggy” transition process. To help on the HTML end, Amditis says he will be writing chunks of HTML that can be cut-and-pasted into the article source code, as well as video tutorials on specific parts of the process.
BBC will eliminate some ‘soft’ news from its website, saying it ‘cannot be all things to all people’ (The Telegraph)
The BBC will announce cuts to its website this week, targeting “soft news” content such as recipes, travel advice and magazine-style articles, The Telegraph’s Patrick Foster reports. The BBC is expected to create clear boundaries about what it will and will not do online, with director general Lord Hall of Birkenhead saying that the BBC’s website “cannot be all things to all people.” Last week, BBC Trust member Richard Ayre called on the website to “leave the magazine content, the celebrity gossip, the skateboarding ducks, the games and the puzzles to other providers, who frankly can do it just as well, or better.”
Publishers and advertisers are both fighting for people’s attention, and working more closely together as a result (New York Times)
With the rise of ad blockers and more competition for people’s attention, advertisers are trying to make their ads seem less like an advertisement, and even changing the way they talk about ads. At the NewFronts, companies such as Hulu and Time Inc. proposed that “ads are the products of symbiotic relationships, rather than frustrating invaders”: Time Inc. talked about how well it works with advertisers, emphasizing that it’s now a “two-way exchange” between advertisers and publishers.
‘Podcasts work nothing like the App Store, and we’re all better off making sure they never head down that road’ (Marco.org)
The New York Times wrote this weekend about the surge in podcasting and Apple’s relationship to that surge, but Marco Arment argues that podcasts still work more like an “old-school blog,” rather than the App Store. Podcasters have control over monetization and analytics, and podcasts can be hosted anywhere, with podcasters retaining control and ownership. Apple does have the biggest podcast player and podcast directory in the world. But Arment says that podcast functionality is essentially the same as it was a decade ago and argues podcasters as a whole are better off for that.
Research finds that false information travels faster on social media than the truth (First Draft News)
The findings of two recent studies may be worrisome for fact-checkers, Craig Silverman writes. Two studies found that false information travels faster on social media than fact-checking efforts can keep up: One study from the University of Warwick found that false rumors take longer to be debunked on Twitter than a rumor that turns out to be true, while another from Indiana University found “a characteristic lag of approximately 13 hours between the production of misinformation and that of fact checking.”
The post Need to Know: May 9, 2016 appeared first on American Press Institute.
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