The newspaper industry struggles with getting readers to pay for digital news, but former NYT executive Denise Warren says readers will pay when news organizations are offering them value. And, rather than trying to convert all readers into subscribers, Warren says publishers should focus on the readers who bring them the most value: The small group of their most engaged readers, or about 1.5 percent of the total audience. Warren argues that while some advertisers simply want reach, there’s others who are more interested in seeing their ads in context of a trusted, credible product.
The post Why news organizations should focus on converting just their most loyal readers into subscribers appeared first on American Press Institute.
from American Press Institute http://ift.tt/1rtXh3D
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