Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Salon was once seen as “an embodiment of the media’s future,” but continued to struggle financially and lost many of its respected writers (Politico Media)
But did you know: Salon Media Group’s new CEO’s plans to turn the company around includes growing through acquisitions (Politico Media)
Jordan Hoffner was named CEO of Salon Media Group last week, and he’s already got big plans to turn the company around. In a memo to staff, Hoffner outlined some of that thinking, which includes raising Salon’s stock price and growing through acquisitions. Hoffner writes: “The trick is to do this while making Salon a profitable and growing company. We do this by being intelligent about how we spend our resources, both in time and money, and vastly improving the key levers that drive revenue growth. That only happens when we embrace new thinking, make hard choices, bring forth and execute on ideas, and carefully measure results by collecting and scrutinizing the data.”
+ Noted: Snapchat is redesigning Discover to attract more viewers, likely making it look more like a magazine (Digiday); S. Mitra Kalita is leaving the LA Times for CNN, taking a role as vice president of digital programming (Politico Media); BuzzFeed’s Another Round podcast is partnering with social audio app Rolltape to let listeners submit their stories (Nieman Lab)
Effective social media is more about a two-way street of engagement than just posting good content (MuckRack)
Many news organizations, brands and individuals are all missing the mark when it comes to social media, Andrew Pelletier writes. While a lot of social media discussion focuses in on the content itself, Pelletier says engagement is even more important. Pelletier outlines four things influential social media accounts are doing, including how they respond to their audiences, why they’re selective about what channels they use, how they act as their own spam filter, and why they dedicate resources to social media engagement.
NYT’s Paris-based staff is fighting back against layoffs, arguing that the sensibility of the international edition will be lost (Guardian)
After NYT told staff in April that it would cut about 70 of the 110 jobs in Paris, NYT’s Paris-based staff is fighting back. The staff wants the company to reduce the number of cuts in Paris, while making up the difference in London, New York and Hong Kong. The Guardian reports that the Paris-based staff isn’t just interested in saving their own jobs, however: “We are doing this to save the same sensibility this paper has had for 130 years.”
How the decline of local newspapers is affecting Congress (Bloomberg View)
The decline of local newspapers is leading to fewer reporters covering Congress, a shift that has a big potential impact on Congress, Jonathan Bernstein writes. To secure re-election, politicians typically advertise, claim credit for accomplishments, and take positions, all strategies that Bernstein says largely depend on media organizations taking notice. Bernstein writes: “The demise of state and local political reporting is often thought of as a potential threat because, without a vigorous press, no one will expose malfeasance, and politicians will have weaker reasons to avoid corruption. But perhaps the reduced incentives for good behavior by these elected officials are an even bigger reason to despair.”
Jeff Bezos: Public figures such as Peter Thiel need to learn to deal with media criticism (The Verge)
Speaking at the Code Conference, Amazon CEO and owner of The Washington Post Jeff Bezos spoke out against Peter Thiel’s funding of Hulk Hogan’s lawsuit against Gawker. Bezos argued that public figures such as Thiel need to learn how to better deal with criticism from the media. Bezos said: “The best defense to speech that you don’t like about yourself as a public figure is to develop a thick skin … If you absolutely can’t tolerate critics, then don’t do anything new or interesting.”
+ “Gawker smeared me, and yet I stand with it”: Stephen Marche says Gawker provides an “essential function in a celebrity-obsessed culture, and if it were to disappear the world would be poorer and the cause of journalistic truth would be damaged” (New York Times)
100 years of Pulitzer Prize data shows racial and gender disparities: 84% of Pulitzer winners in the last 100 years have been white (Columbia Journalism Review)
Analyzing 100 years of data on Pulitzer Prize winners, Columbia Journalism Review found that Pulitzer winners are growing more diverse, but that progress is moving very slowly. CJR’s analysis found that 84 percent of Pulitzer winners over the last 100 years have been white, and only 30 African Americans have won. But despite the racial disparity, women are starting to catch up: 16 percent of Pulitzer winners in the last 100 years were women, but in the last decade, women have won nearly a third of the journalism prizes.
The post Need to Know: June 1, 2016 appeared first on American Press Institute.
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