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6/13/16

Need to Know: June 13, 2016

Fresh useful insights for people advancing quality, innovative and sustainable journalism

OFF THE TOP

You might have heard: A Florida jury ordered Gawker to pay $115 million to Hulk Hogan, a decision that Gawker is now appealing

But did you know: Gawker filed for bankruptcy protection to protect its assets from being seized by Hulk Hogan (Politico Media)
Gawker Media filed for Chapter 11 bankruptcy protection on Friday, while its parent company Gawker Media Group announced that it had agreed to sell itself in an auction supervised by bankruptcy court. Politico reports that Ziff Davis has agreed to buy Gawker’s assets for $90 million to $100 million, though it’s likely that other potential buyers will participate in the auction and could make higher bids. Though it’s filed for bankruptcy, Gawker will continue to operate as normal during the bankruptcy process and Hogan appeals.

+ Once Gawker Media Group is sold, Nick Denton could buy Gawker.com back, if he’s successful in the Hogan appeal (CNN Money)

+ Noted: Norman Pearlstine is in talks to step down as chief content officer of Time Inc., and will likely move into a consulting role (Hive); Mic releases open-source versions of its Instant Article, Google AMP and Apple News infrastructures (ReadMe.Mic); The New York Times published an op-ed under the names of South Sudan officials Salva Kiir and Riek Machar, but Machar may not have signed on to the editorial (Washington Post)

TRY THIS AT HOME

Ideas from The Guardian’s comments hack day: A tool to let authors set the tone of the comments and a tool for curating comments (Nieman Lab)
At The Guardian’s two-day hack event last week, developers presented ideas and tools for improving The Guardian’s comment section. Some of the ideas that surfaced: A tool called “Setting the Tone” allows post authors to post comments alongside the articles to set the tone of the discussion. An idea from Guardian readers suggested curating comments that appeared alongside articles. And, another tool allowed readers to highlight, tweet and comment on specific phrases within an article.

OFFSHORE

The Washington Post is translating stories to reach its growing non-English speaking audience (Nieman Lab)
The Washington Post is starting to translate some stories, especially about those about foreign news, to reach its fast-growing non-English speaking audience. Director of strategic initiatives Jeremy Gilbert explains: “We were convinced that there is a need for translated articles, but we hadn’t hit on the right formulation in terms of how to get a professionalized translation that’s turned around quickly enough for our purposes. At the base level, we’re experimenting with which articles we’re translating and how frequently we’re translating, to build a real audience for them. We’re looking at very specific articles that could have a little bit more life, that we could translate and just leave up there.”

+ German publisher Axel Springer continues its expansion into the United States with the purchase of market researcher EMarketer (Bloomberg)

OFFBEAT

Snapchat is developing a metric for marketers that measures time exposed to video and audio (Adweek)
Trying to encourage its marketers to prioritize audio, Snapchat is partnering with ad measurement firm Moat to develop a metric that measures time a viewer is exposed to video and audio. While other platforms including Facebook have encouraged marketers to create video that can be consumed without sound, Snapchat wants its audience to consume its content with the sound on. The metric will be measured from 0 to 100, and will calculate the screen real estate of an ad alongside the time exposed to video and audio.

+ A better way to sell video advertising could be time-based ad sales, rather than just impressions, due to the concept of scarcity and “doing business using the finite hours in a person’s day” (International Business Times)

UP FOR DEBATE

Harper’s publisher Rick MacArthur on why publishers should be less dependent on strict editorial goals (Poynter)
“You can’t calculate every morning what will work financially,” Harper’s publisher Rick MacArthur says. “I meet these people all the time who say, ‘If we just get our editors to think more digitally, or more about consumer category X, Y and Z, we will be successful.’ It doesn’t work that way and is very boring. I’m not saying we shouldn’t be disciplined and have budgets and think of a business-like approach. But it has become a fetish that we must manage our way to profitability by setting very specific editorial goals and anything outside verboten.”

SHAREABLE

The coverage of the Orlando nightclub shooting on Sunday was largely about ‘amplifying the politics of blame’ (Washington Post)
“In too many cases, news outlets were busy amplifying the politics of blame,” Margaret Sullivan writes on Sunday’s coverage of the Orlando nightclub shooting, with some news organizations taking stances such as declaring the shooting as terrorism or emphasizing that it happened at a gay club. That’s partly driven by economics, with news organizations feeling the need to reach the largest audience possible. As for whether that’s starting to change, Emily Bell says after the Newtown shooting in 2012, news organizations started to see the danger of speed and the need for new methods of verification, which we started to see put into action in the coverage of the Boston Marathon bombing in 2013.

+ An earlier post on how to reach out to and interview witness and victims of trauma: Aim for in-person or phone interviews, be respectful when requesting interviews on social media, and avoid questions that ask the source to speculate beyond what they definitively know (Poynter)

The post Need to Know: June 13, 2016 appeared first on American Press Institute.



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