Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Pew Research Center released its annual State of the News Media report on Wednesday (Pew Research Center), showing that newspapers’ ad revenues declined by 8 percent from 2014 to 2015 (Poynter)
But did you know: Mobile advertising now accounts for half of all digital ad spending, growing 65 percent from 2014 to 2015 (Nieman Lab)
In 2015, 53 percent of all digital advertising money was spent on mobile ads, Pew Research Center found. With $31.6 billion spent on mobile advertising in 2015, mobile advertising grew 65 percent between 2014 and 2015. But the report’s authors note that the rate of growth for mobile is actually slowing: “While that is a steep climb for mobile, the rate of growth is down from recent years, when growth rates were in the triple digits.”
+ Mobile advertising today is like TV advertising 60 years ago: It’s largely dominated by two companies, Facebook and Google, just like TV ad revenue in the 1950s was dominated by a few entertainment companies (Atlantic)
+ Noted: Donald Trump says if he’s elected president, there will be no media bans and the White House is “a different thing” from his campaign rallies (Politico); National Geographic says its Snapchat Discover channel is profitable after just over a year on the platform (Digiday); Nick Denton says Gawker will be fine in the long run (Gawker) and Gawker and Hulk Hogan agree to a “complete standstill” on the lawsuit for a month as Gawker filed for bankruptcy (Wall Street Journal)
How the Financial Times is creating graphics for social media to attract new readers (Digiday)
The Financial Times uses social media as a way to attract new readers and direct them to deeper stories on FT’s website, and its graphics team is playing a part in that by creating graphics specifically for social. For example: A somewhat obscure story on the aging population in Japan might not attract widespread interest, but the graphics team pulled out some interesting data points in an animated graphic, which made it more interesting for FT’s broader social media audience.
A German startup called Opinary is creating tools to help publishers measure readers’ opinions (Nieman Lab)
A Berlin-based startup wants to help publishers better understand public opinion. Opinary is providing publishers with interactive embeddable tools that measure readers’ opinions. Opinary’s most popular tool, Speedometer, lets readers rate a topic on an axis. A publisher can pose a question to readers, and once a user places themselves on the axis, they can see how their opinion changes the average opinion, which is represented by a needle. Ten newsrooms in Germany are currently using Opinary, and the company is looking to expand to the U.S. in the coming months.
The next version of iOS will support inline video playback in Safari, which will lead to a lot more autoplay videos on the mobile web (9to5Mac)
iOS 10 has a feature that’s going to lead to a lot more autoplay videos on the Internet, Jeff Benjamin writes: Inline video playback will be available in Safari on the iPhone. Currently, when you play a video in Safari on the iPhone, the video “pops out” out of the page and takes up the entire screen. Inline playback allows the video to play within the page, and 9to5Mac includes a video of what that’ll look like in iOS 10. Apple will allow videos with sound disabled to autoplay once a page loads in iOS 10.
‘The case for optimism at Tronc’: It’s willing to challenge the status quo, which is what the industry needs (Poynter)
Tronc’s chief digital officer Anne Vasquez says there’s reason the news industry should be optimistic about the company’s future. Tronc is challenging the status quo in the industry, Vasquez writes, and looking for new solutions to the problems that have plagued the industry. Vasquez writes: “We should not be wasting our time debating the merits of the consolidation of one corporate culture into another. Our industry doesn’t have time to waste on shortsighted solutions. We need to find a new way. And we need to stop looking in the same places.”
+ Some differing opinions on Tronc: The vision for Tronc is troubling because it includes “the most concentrated mess of buzzwords that digital publishing has ever seen” and “corporate flailing at every online trend” without much substance behind it
‘You don’t need to find the news anymore. It will always find you’ (Washington Post)
The days of needing to seek out news to stay informed are over, Julia Carpenter and Tanya Sichynsky write. With push notifications and social media, big news stories will find you, and avoiding those stories can be nearly impossible. The Washington Post asked its readers how they found out about the Orlando shooting on Sunday, finding that many people first heard about it from a push notification or by checking Facebook or another form of social media. Even people who “are not nose-deep in Twitter at any given moment” didn’t have to seek out the news: One reader found out about the shooting by seeing a sign while driving on Sunday that read “SF sending love to Orlando,” while another heard about it in church.
The post Need to Know: June 16, 2016 appeared first on American Press Institute.
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