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You might have heard: Product managers, a staple of the tech world, are emerging in news organizations, charged with thinking about what readers need from the whole of a product
But did you know: The Huffington Post’s new product head wants to help readers take action on the stories they read (Nieman Lab)
The Huffington Post’s new product head Julia Beizer wants to bring a culture of experimentation to HuffPo and use a product mindset to help readers take action on the stories they read. Beizer explains: “We’re taking a deep look at how we can give users a chance to take that next step of action. We don’t want the story to end when the article or video ends. We don’t want people to read something and get fired up about it but then just give them the option to just leave the site, share or whatever. What other options can we give them?”
+ Noted: Tech site Backchannel moves to Condé Nast, becoming part of Wired Media Group (Backchannel); Intel is the first brand to publish Facebook Instant Articles, posting articles from its tech-focused digital publication iQ (Digiday); Snapchat will launch an online magazine called Real Life, which will cover technology in people’s everyday lives with one article each weekday (VentureBeat); Investigative Fund announces the winners of the Ida B. Wells Fellowship, including Adeshina Emmanuel, who will report on police misconduct, and Ese Olumhense, who will report on public housing (Investigative Fund)
API UPDATE
The week in fact-checking
As part of our fact-checking journalism project, Jane Elizabeth and Poynter’s Alexios Mantzarlis highlight stories worth noting related to truth in politics and on the Internet. This week’s round-up includes which “dad facts” need verification, fact-checking the Orlando shooting, and catching up on what happened at the Third Global Fact-Checking Summit.
How to make analytics matter in your newsroom (Reynolds Journalism Institute)
When the Columbian Missourian started using Parse.ly for analytics, it saw an opportunity to change how the newsroom uses analytics. News editor Elizabeth Stephens says the staff learned four important lessons about how to make analytics relevant to the entire newsroom: Make analytics report basic enough for everyone to understand but with the ability for those who are interested to go deeper, know what information is useful to your newsroom, calculate a baseline for comparison, and know what question you’re trying to answer with your analytics.
+ Earlier insights on how to use analytics better: Match your goals to your metrics, don’t let analytics take priority over editorial instincts, and use analytics to find conversations on social media your newsroom should be a part of
As part of its coverage of the EU referendum, Politico Europe is using Apple Wallet to send notifications (Nieman Lab)
Politico Europe is using an unlikely app to send readers push notifications about the EU referendum: Apple Wallet. With its new tool called EU Referendum Tracker, users sign up for live polling info, results data and breaking news alerts, which appear on the back of a “pass” in Apple Wallet. Politico’s editorial director of growth Kate Day explains that while they looked at using Facebook Messenger or WhatsApp for the alerts, neither was a great fit. And Apple Wallet allows Politico to experiment with notifications without having to maintain its own app or bot, Day says.
Advertisers want to work with influencers, but struggle to measure those influencers’ audiences (Digiday)
Working with YouTube or Facebook “influencers” (highly popular users) seems like a good deal for advertisers on the surface, but advertisers are still struggling to measure those influencers’ influence. Only some engagement data from social media platforms like YouTube and Instagram are public, so while advertisers can see an influencers’ following, they can’t see things like watch time or audience demographics. And most influencers aren’t willing to share that data, Defy Media’s (which represents YouTube channels) Andy Tu says: “When I walk into pitch an advertiser, I don’t show them our data and then four other people’s [audience makeup]. I don’t have access to their data and they don’t either. They have to take us at face value.”
Is Donald Trump’s goal to create his own media business with an audience made up of his supporters? (Hive)
Donald Trump is considering launching his own media business, reports Sarah Ellison, with an audience made up of those who have supported his presidential campaign. Trump already has a TV production business, Trump Productions LLC, but Ellison reports that what he’s thinking about is a “mini-media conglomerate” outside of that. Trump’s rationale, Ellison writes, is that “win or lose, we are onto something here. We’ve triggered a base of the population that hasn’t had a voice in a long time.”
A GIF from NYT shows how its coverage of the Orlando shooting evolved as it learned more (New York Times)
The New York Times created a GIF of how its homepage changed from Sunday into Thursday, showing how its coverage evolved as it started to learn more about the Orlando shooting. When the story first came in with few details, it was a small story in the middle column of the homepage. But it soon became the main story on the site, with sections on the homepage such as Opinion moving to make way for more coverage, which weekend editor Ian Fisher says is “exceedingly rare.”
FOR THE WEEKEND
+ “How Yahoo derailed Tumblr”: Known for its strong communities and GIFs, Tumblr was once seen as a company with a lot of momentum, but internal politics after Yahoo’s acquisition have thrown its growth off as competitors like GIPHY and Medium continue to grow quickly (Mashable)
+ Adrian Chen on why Gawker was a great place to become a journalist: “The immediacy of publishing encouraged me to be extremely sure of arguments and facts and to write things I truly believed, since I had nobody to fall back on but myself. And, in order to find an audience, I had to be entertaining and provocative. At the site’s best, these two often conflicting impulses encouraged writing with a spontaneity, humor, and self-assuredness that wasn’t like anything else on the Internet.” (New Yorker)
+ In the aftermath of Sunday’s shooting, Reddit found itself in the midst of a “war” with thousands of deleted posts and Redditors accusing moderators of censorship, preventing users from finding any actual news about the shooting on Reddit, leading Reddit to make changes to the algorithm for its r/all to include posts from more communities (Washington Post)
+ How technology is reducing the amount of time we have for introspection: “Finding moments to engage in contemplative thinking has always been a challenge, since we’re distractible. But now that we’re carrying these powerful media devices around with us all day long, those opportunities become even less frequent, for the simple reason that we have this ability to distract ourselves constantly.” (New York Times)
The post Need to Know: June 17, 2016 appeared first on American Press Institute.
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