The Washington Post is starting to translate some stories, especially about those about foreign news, to reach its fast-growing non-English speaking audience. Director of strategic initiatives Jeremy Gilbert explains: “We were convinced that there is a need for translated articles, but we hadn’t hit on the right formulation in terms of how to get a professionalized translation that’s turned around quickly enough for our purposes. At the base level, we’re experimenting with which articles we’re translating and how frequently we’re translating, to build a real audience for them. We’re looking at very specific articles that could have a little bit more life, that we could translate and just leave up there.”
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from American Press Institute http://ift.tt/1S2eG8Z
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