Creating a successful metrics strategy comes down to one thing, Alexa Roman writes: Predicting how much money you’re going to make. Or if money isn’t the goal, replace “money” with your own currency of what matters most. Roman outlines five steps for executing a metrics strategy focused on money (or some other form of value) from beginning to end, including how to choose the right tools and how to take action on your metrics.
The post How to execute metrics that matter: Make it all about the end goal appeared first on American Press Institute.
from American Press Institute http://ift.tt/29tiDKq
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