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You might have heard: BuzzFeed “won the Internet” by prioritizing platforms: 27 percent of its traffic is native Facebook video
But did you know: BuzzFeed industrialized viral video, but independent YouTubers want to take it back (Washington Post)
BuzzFeed has successfully industrialized the viral video, finding success in distributing video on platforms including Facebook and YouTube. But independent YouTubers who pioneered viral video want to take it back from BuzzFeed, arguing that BuzzFeed steals their ideas. In a Change.org petition addressed to BuzzFeed’s advertisers with more than 5,500 signatures, independent YouTube comedian Akilah Hughes writes: “BuzzFeed has been caught repeatedly stealing ideas, jokes, bits, gags, and therefore money from prominent YouTube creators. This is a deliberate initiative on BuzzFeed’s behalf to undermine the hard work of independent comedians, creators, and innovators.”
+ Noted: The New York Times is giving its readers more control over notifications: It separated its breaking news and top stories email alerts, and will do the same with its mobile push alerts (Nieman Lab); Google acquires Anvato, a streaming and monetization platform for video publishers (TechCrunch); Denver-based hyperlocal news site Examiner.com ends publication (Denver Post); A class action lawsuit filed against Snapchat claims that Discover links to “sexually offensive and explicit material” inappropriate for minors (BuzzFeed)
The Washington Post’s Jarrod Dicker on why creating internal tools is more valuable than outsourcing (Digiday)
Talking about the value of The Washington Post’s Arc CMS and its value for publishers, head of ad product and technology Jarrod Dicker explains why the Post values creating internal tools over outsourcing their creation: “We can be a bridge. What differentiates us is we sympathize and understand that chain of technologies publishers are using … With ad blocking and distributed channels, we need to experiment with different capabilities we can go out there and bring to market.”
What Brexit tells us about how people read the news: More coverage doesn’t mean more attention and discovery channels change during a story’s lifetime (Chartbeat)
Media organizations tended to give high priority to Brexit coverage early on, but Chartbeat’s data on the thousands of stories on Brexit shows that didn’t translate into attention from readers until much later on. And, as the story evolved, the way people discovered Brexit stories changed, too. Ahead of the announcement of the results on June 24, search traffic was almost equal with social referrals, showing the “proactive inquiry of specific questions and topics.” Once the results were announced, social referrals spiked, implying that people were talking about and reacting to the results.
Facebook’s advice for minimizing office politics: Open up communication and train politics out of conversations (Fast Company)
Though office politics are often unavoidable, Facebook is trying to mitigate political behavior in its office before it becomes destructive. Facebook’s global head of engineering Jay Parikh lays out five strategies Facebook is using to minimize office politics. Those strategies include opening up communication so all employees feel comfortable raising concerns and “training” politics out of company conversations by communicating the “why” behind decisions better.
‘Face it, Facebook. You’re in the news business’ (Washington Post)
Though Facebook may not want to acknowledge its role in the news universe, it’s still forced to make many of the same decisions that news organizations must make: Questions like “Should a TV network air a terrorist beheading?” have their equivalents on social media. Margaret Sullivan writes: “Yes, social media platforms are businesses. They have no obligation to call their offerings ‘news’ or to depict their judgments as editorial decisions. … But given their extraordinary influence, they do have an obligation to grapple, as transparently as possible, with extraordinary responsibility.”
+ Facebook Live’s role in broadcasting the shootings in Dallas and the aftermath of Philando Castile’s death, new questions are arising on Facebook’s role in breaking news: Facebook Live is a big internal priority for the platform, but it’s also never promoted Live as “a tool for police accountability or eyewitness coverage of a shooting rampage” (CNN Money)
+ 10 questions for journalists to ask themselves before broadcasting on Facebook Live, including would you publish or air what you’re live-streaming and are you prepared to broadcast the worst possible outcome from the story? (Poynter)
Incoming public editor Liz Spayd’s advice for the NYT: Listen to your readers (New York Times)
In her first column as public editor, Liz Spayd offers her advice for how the NYT can attract more readers: Listen to your readers more. Spayd writes: “What The Times and most other newsrooms mostly do now is not so much listen to readers as watch and analyze them, like fish in a bowl. … What would prove more fruitful is for newsrooms to treat their audience like people with crucial information to convey — preferences, habits and shifting ways of consuming information. What do they like about what we do and how we do it? What do they want done differently? What do they turn to other sites for?”
+ But Isaac Chotiner writes that this advice is flawed: “You might think that amid a general dumbing down of news coverage and with local newspapers losing circulation, the Times’ commitment to quality journalism is all the more necessary and urgent (and even strategically sensible). … [Spayd] seems unaware that there is a difference between giving readers what they want and ensuring that readers receive the best news coverage possible — the latter being the purpose of a newspaper, including a digital one.” (Slate)
The post Need to Know: July 11, 2016 appeared first on American Press Institute.
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