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You might have heard: Last week, Facebook announced it would tweak its algorithm to prioritize posts from friends and family over posts from publishers
But did you know: Publishers believe they could lose 5 to 10 percent of Facebook referrals from the latest algorithm changes (Politico Media)
Most publishers say it’s too early to discern the effects of Facebook’s most recent algorithm change prioritizing friends and family over publishers’ posts. However, Ken Doctor reports that some publishers believe they could lose as much as 5 to 10 percent of Facebook referrals as a result of the shift. But Doctor writes that won’t necessarily translate into lost digital revenue: “At five percent plus loss, that’s a loss of about two percent of overall traffic. That number, though, gets more interesting. If publishers lose two percent of traffic, will they lose two percent of their digital revenue? No. Figure that for every two points of traffic, on average, publishers will lose one point of digital ad revenue.”
+ Facebook’s changes won’t be bad for all publishers, Parse.ly’s Kelsey Arendt predicts: “It sounds like the changes may actually help smaller sites, including local news organizations. One of our biggest local legacy publishers found that keying into a specific ‘group’ on social media — like your local community — gave them a substantial lift. They figured out what stories resonated with their community, and in what way: which stories create impact on social, which stories garner more readership from social, which stories do both, and where is there potential for follow-up. Facebook’s latest algo is more sensitive to an individual’s network, as it is more dependent on how your readers share and interact with your content offsite.” (MediaShift)
+ Noted: Gawker’s chief restructuring officer says the company has 55 potential bidders (Hollywood Reporter); Fortune will move its contributors platform to Medium (@msquinn, Twitter); Twitter has another live-streaming deal: It will partner with Bloomberg to live stream three of Bloomberg’s daily news shows (Recode); Jonah Peretti responds to YouTuber Akilah Hughes’ claims that BuzzFeed steals YouTuber’s ideas, saying BuzzFeed’s work predates the work that was allegedly stolen (Medium) and Hughes responds by calling for an unbiased, independent investigation (Medium)
How publishers such as BuzzFeed extract new value from old editorial content (Digiday)
“Modern publishing is as much an exercise in dusting off and repurposing old content as it is creating fresh posts,” Lucia Moses writes. One way BuzzFeed repurposes old content is to iterate upon older posts: It will publish a story with a certain framing, and if that story is successful, try that framing again across different platforms and geographic areas. For example, a story such as “27 Signs You Were Raised By Asian Immigrant Parents” can be written for different immigrant communities, or even adapted into a video or translated into other languages.
Sky News on the value of Facebook Live: It lets us meaningfully engage with our readers (PressGazette)
Sky News’ audience development editor Richard Evans says Facebook Live not only allows Sky News to bring its journalism to a new platform, but also offers a new way to interact with its readers: “Our journalists and correspondents are able, really for the first meaningful time, to engage directly with their viewers in real time.” For example, Sky News has taken questions from its Facebook followers on Brexit, and Facebook Live allows readers to ask their questions directly to Sky News journalists.
Why Twitter isn’t likely to get an edit button: It wouldn’t attract new Twitter users (Slate)
The addition of an edit button on Twitter would solve a lot of the platform’s problems, Will Oremus writes. If a tweet ends up being inaccurate or unclear now, the original tweet is often deleted, but that’s a flawed solution, because the tweet simply disappears, often without explanation. Twitter’s Kevin Weil has said that an edit option on Twitter comes with its own challenges, such as if the meaning of a tweet changes after it’s been rebroadcasted. But Oremus suggests another problem: “Twitter can no longer afford to prioritize the interests of the people who use it. In order to vastly expand its active user base, the company must instead prioritize the putative interests of people who do not use it. For people who do not use Twitter today, an edit function is highly unlikely to be the change that lures them in at last.”
+ In other changes on Twitter: Twitter expanded its GIF size limit from 5MB to 15MB, “opening up all kinds of new possibilities for situations when plain text just doesn’t cut it” (The Verge)
Dan Gillmor: We have an obligation to use our cameras to record, even if we may not be a part of what’s happening (Dan Gillmor)
Diamond “Lavish” Reynolds’ video about the last minutes of Philando Castile’s life teaches us an important lesson about our responsibilities, Dan Gillmor writes: “We all have an obligation to witness and record some things even if we are not directly part of what’s happening. That’s what two people did as they captured videos of the killing of Alton Sterling in Baton Rouge, La., last week. They understood their duty when it comes to holding accountable the people we rely on to protect the public in honorable ways. … At this point I’m convinced, as Ethan Zuckerman says, that we have an obligation to use our cameras in these situations, among many others. These are times when a video record of what happened may not provide absolute clarity, but at least it can provide data.”
What journalists can learn from Pokemon Go: Could newsrooms give readers information based on the places they go? (Poynter)
You don’t have to be a Pokemon Go enthusiast to learn something from the game, Melody Kramer writes. Kramer proposes some ideas and lessons journalists can learn from the augmented reality game, including: Could newsrooms give their readers information based on the geographic places they visit, and could they use that data to report on the most heavily trafficked locations? How can newsrooms use incentives to make people part of a community? How do newsrooms navigate the questions around who owns data and how can they ethically use it?
The post Need to Know: July 13, 2016 appeared first on American Press Institute.
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