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You might have heard: Publishers are increasingly partnering with Facebook for ventures such as Instant Articles and live video, but those partnerships come with considerable risks
But did you know: The Wall Street Journal isn’t striking any deals with Facebook because it doesn’t believe ‘panic and pandering is a strategy’ (Bloomberg)
In contrast to other news outlets, The Wall Street Journal appears to be more cautious when it comes to partnerships with Facebook. It hasn’t made any deals with Facebook to create live video on the platform, and while other news organizations are publishing all their stories as Instant Articles, WSJ is only offering its technology stories. News Corp.’s senior vice president of strategy Raju Narisetti explains that while other publishers are “willing to subsume their identity underneath the embrace of a large platform,” the WSJ is taking a different approach: “We don’t believe that panic and pandering is a strategy … [News Corp. must] resolve to not mortgage our future for the latest ‘new-new’ seductive feature dangled as a come-hither by those who have no desire to pay for the creation and sustenance of vital journalism.”
+ Noted: Looking for “something of a resurgence,” Time Inc. reorganizes its advertising sales and leadership, naming Fortune editor Alan Murray as its chief content officer (New York Times) and Rich Battista as president of all U.S. brands (Wall Street Journal); While Twitter is partnering with CBS to live-stream the conventions, Facebook will turn to news organizations such as C-SPAN and Fox News and individual delegates, politicians and members of the media for coverage on Facebook Live (Politico); With plans to be on “every bottable platform,” The Washington Post launches a bot for Facebook Messenger that won’t send you anything unless you ask for it first (Nieman Lab); Justifications for using ad blockers include wanting to be in control of their Internet experience and the convenience of using an ad blocker, a survey from AdBlock Plus and HubSpot finds (HubSpot)
The Guardian’s lessons from experimenting with web notifications: Start simple with interactive notifications, and know when to run auto-updating alerts (Medium)
The Guardian’s Mobile Innovation Lab is testing five different kinds of web notifications through Google Chrome, and sharing what it’s learned from testing each. The Guardian has found that interactive alerts, which allows the reader to direct themselves through a narrative, aren’t ideal for breaking news, but starting simple is best because interactive alerts require having the entire path of notifications ready beforehand. And for auto-updating alerts, The Guardian has found it best to think about how their audience is interacting with the information and when a separate alert makes more sense over auto-updates.
+ A round-up of essential tools and tips for successful videos on social media: Use Animoto for adding captions, make sure your videos look good across different mobile devices, and make your videos actionable (NewsWhip)
The Telegraph finds that the slower its website loads, the less frequently users return to the site and the fewer pages they visit (Optimizely Blog)
Setting out to quantify the impact of page load times, U.K.’s The Telegraph ran a series of experiments that served users varying delays in page load times. Oliver Palmer explains that the longer the delay, the less frequently users returned to the site and the fewer pages they viewed. For example, a delay of 4 seconds led to 11 percent fewer pageviews, while a delay of 20 seconds led to 44 percent fewer pageviews. But there was an interesting facet to the experiments, Palmer says: Loyal Telegraph readers weren’t easily deterred by delays in load times, but Palmer notes that readers on other sites may not be as resilient.
+ The International Center for Journalists is planning a survey to take stock of how technology has changed newsrooms worldwide, designed to help newsrooms learn from each other and give more advanced organizations a clear picture of what’s happening elsewhere (International Center for Journalists)
‘Pokemon Go will make you crave augmented reality’ (New Yorker)
“Augmented reality is the ‘boy who cried wolf’ of the post-Internet world,” Om Malik writes. “It’s long been promised but has rarely been delivered in a satisfying way.” Given the popularity of Pokemon Go, the game has the potential to change the landscape of augmented reality as we know it. And after playing the game for a few days, Malik says his expectations about how he should interact with the world around him changed, too: “[At an art museum,] I felt as if I should be able to lift my phone and get more details on the process of the creation of the artwork, rather than having to type a search term into my browser. Pokémon Go had changed my expectations on how to access information. That shift in expectation, perhaps, is the game’s true importance.”
+ Virtual reality and augmented reality experiments are starting to get even more attention from investors, as well: Data from Digi-Capital shows that VR and AR companies have closed funding rounds totaling $2 billion in the last year (Variety)
Jay Rosen: Trump is crashing the presidential campaign system, and journalists need to build a new one in response (Washington Post)
Journalists are in a tricky place when covering Donald Trump’s presidential campaign, Jay Rosen writes. Should they take his claim that he’ll build a wall between the U.S. and Mexico and have Mexico pay for it as a serious proposal and review it as such? As Rosen writes, if they take it seriously, they become part of the joke, and if they don’t take it seriously, they let Trump get away with an “absurd” statement. Instead, Rosen proposes that journalists recreate the system that Trump is disrupting, which could include calling Trump out in more forceful ways and explaining to their readers why Trump isn’t a normal case, with more collaboration between news organizations to do so.
+ As it becomes more common to live-stream breaking news such as the Dallas shootings, news organizations need to evaluate how they’ll use such footage, BBC News social media editor Mark Frankel says (BBC Academy) and live-streaming could even have the potential to upend cable news, Farhad Manjoo writes (New York Times)
When newsletters get longer, Clover Letter finds that it can be harder to accurately measure audience (Advertising Age)
Clover Letter, a newsletter targeted to teenage girls, noted a somewhat unexpected challenge of email newsletters: After a strong start with 70 percent open rates, founders Casey Lewis and Liza Darwin found their open rates started to drop after they began including more GIFs and other images. But it wasn’t necessarily that fewer people were opening Clover Letter. When newsletters get longer, email programs often “clip” them, which can cut off the tracking elements newsletter programs such as MailChimp use to calculate open rates.
+ With this in mind, Clover Letter launched an iOS app, also making it easier to share the newsletter on social media and to archive Clover Letter’s original stories (Digiday); Earlier: Our Q&A with Lewis and Darwin on why they believe teenagers will respond to an email newsletter
The post Need to Know: July 14, 2016 appeared first on American Press Institute.
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